Business Development Lead

Hanson Inc.

Business Development Lead driving agency’s new business strategy and client acquisition. Collaborating with agency leadership to meet revenue growth goals and executing the sales strategy.

Posted 7/27/2026full-timeToledo • Ohio • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in business development and sales strategy execution, with a strong focus on revenue growth, client relationship management, and effective communication. Proficient in managing the full sales cycle and utilizing CRM tools to track performance and optimize lead generation.

Highest-signal resume keywords

Business DevelopmentSales Strategy ExecutionCRM ProficiencyLeadership SkillsNegotiation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Cycle ManagementLead QualificationProposal DevelopmentContract NegotiationPerformance Metrics Analysis

Soft Skills

Exceptional CommunicationRelationship BuildingStrategic Thinking

Tools & Technologies

PipedriveSales NavigatorGoogle Workspace

Industry Keywords

Web DevelopmentMarketing AgencyCreative AgencyLead GenerationRevenue Growth

About the role

Key responsibilities & impact

Develop, own and execute Hanson’s new business strategy in collaboration with agency leadership.
Establish revenue growth goals, track progress and adjust tactics based on performance metrics and market insights.
Identify target markets, verticals and accounts aligned with Hanson’s capabilities and growth objectives.
Lead RFP/RFI response strategies in partnership with agency leaders and subject matter experts.
Maintain and grow strategic technical sales partnerships to drive lead flow and market reach.
Prospect for and identify qualified opportunities through outbound outreach, inbound inquiries, networking, and partner channels.
Conduct discovery meetings to understand client needs and position Hanson’s capabilities effectively.
Lead pitch and proposal development, ensuring clear, compelling and tailored client presentations.
Negotiate and close contracts in partnership with agency leadership.
Represent Hanson at networking, industry and partner events to strengthen relationships and increase visibility.
Lead the creation of marketing materials to support sales efforts, including case studies, proposals, pitch decks, email campaigns, social content, thought leadership, and event materials.
Collaborate with internal teams to ensure materials reflect Hanson’s brand, voice and value proposition.
Maintain accurate pipeline tracking, forecasting and reporting through the agency’s CRM tools (e.g., Pipedrive, Sales Navigator).
Monitor and analyze sales performance metrics to inform strategy and improve conversion rates.
Identify and implement best practices for lead generation, qualification and closing.

Requirements

What you’ll need

7+ years of business development or sales experience, preferably in a web development, marketing or creative agency environment.
Proven track record of meeting or exceeding sales and revenue goals.
Experience managing the full sales cycle from prospecting and lead qualification through proposal, negotiation and closing.
Strong leadership skills with prior experience managing and developing team members.
Exceptional communication, negotiation and relationship-building skills.
Strategic thinker with the ability to translate business goals into actionable sales plans.
Proficiency in CRM systems and sales tools (e.g., Pipedrive, Sales Navigator, Google Workspace).
Willingness to travel for client meetings, industry events and partner engagements as needed.

Benefits

Comp & perks

Hybrid work environment ( primarily remote with in-office collaboration on Tuesdays; candidates must live within ~50 miles of Toledo, OH and be able to attend occasional team/client meetings)
Competitive base salary with commission
Medical, dental and vision coverage
Group life insurance
Short-term and long-term disability insurance
401(k) + Employer Match
Paid holidays, including paid time off between Christmas Eve and New Year’s Day
Paid birthday day off
Flexible spending account (FSA) and Health Reimbursement Arrangement (HRA)