Product Manager II
Hanesbrands Inc.
full-time
Posted on:
Location Type: Office
Location: Winston-Salem • North Carolina • United States
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About the role
- Responsible for product line planning and assortment strategies for the Maidenform business to drive market share, sales and profit
- Assist market analysis and research activities to generate actionable consumer insights
- Monitor the market and competitive landscape across channels to identify trends and opportunities
- Track and report selling performance of the assortment to provide insights-driven recommendations
- Provide briefs and frameworks which give clear product direction and information to development and design partners
- Collaborate with Commercial Operations & Design C2C calendar to ensure timeline adherence
- Build and deliver impactful sales/customer presentations
- Collaborates cross-functionally with multiple teams to ensure launch & inventory plans are executed on time
- Analyze consumer needs, preferences, and shopping behaviors
- Drives analysis of wholesale pricing strategies and cost analysis
- Assists in managing operating plan and projection analysis
Requirements
- Bachelor’s degree required; MBA degree preferred
- 7+ years of merchandise planning, marketing, or retail management/direct to consumer experience
- Experience building and executing product marketing plans within a cross functional team
- Experience in leveraging consumer data to drive sales growth and business opportunities
- Experience growing businesses within ecommerce channels; social commerce experience a plus
- Strategic mindset and ability to effectively communicate opportunities internally and externally
- Ability to conduct varied types of analyses to inform decision making
- Demonstrated ability to creatively adapt to change
- Comfortable taking initiative and driving to clarity in ambiguous environments
Benefits
- Health insurance
- Flexible working hours
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
merchandise planningmarketingretail managementproduct marketing plansconsumer data analysisecommercesocial commercecost analysissales performance trackingmarket analysis
Soft Skills
strategic mindseteffective communicationadaptabilityinitiativecollaborationanalytical thinkingproblem-solvingpresentation skillscross-functional teamworkinsight generation
Certifications
Bachelor's degreeMBA degree