Handshake is building the career network for the AI economy, connecting students, educational institutions, and employers
Marketing Working Student (Werkstudent*in) supporting European marketing to build awareness, engage students and universities, and strengthen Handshake’s brand
Support the planning and execution of marketing campaigns across digital and offline channels
Support with product launches and communicating feature updates to partners
Drive engagement for the Handshake feed among Gen Z
Assist with content creation (social media posts, blogs, email newsletters, presentations)
Help grow social media presence (LinkedIn, Instagram, TikTok)
Conduct market and competitor research to support marketing strategy
Assist with organisation and promotion of virtual and in-person events
Coordinate with the European Handshake marketing team to localize content for the German market
Requirements
Enrolled as a student at a university in Germany (Bachelor’s or Master’s program)
Strong interest in marketing, communications, or related fields
Excellent written and verbal communication skills in German and English
Creative mindset with attention to detail
Hands-on mentality and willingness to take initiative
Familiarity with social media platforms and digital marketing trends
Previous internship, working student experience, or relevant project work in marketing is a plus