Hancock Whitney

Senior Marketing Manager

Hancock Whitney

full-time

Posted on:

Location Type: Office

Location: Gulfport • Louisiana • Mississippi • United States

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Job Level

Senior

About the role

  • The Senior Manager, Marketing is responsible for planning and managing the successful implementation of marketing programs to achieve stated revenue growth goals.
  • Based on strategic guidance from the Director or Manager, Segment Marketing, senior marketing managers create campaign or program briefs to define specific outcomes and activities necessary to achieve those outcomes.
  • Develops in depth understanding of features and benefits of financial products offered to the segment.
  • Contributes to the definition and refinement of client segment positioning strategies.
  • Contributes input and ideas to help achieve segment marketing goals and program ROI.
  • Helps define and update marketing plans for specific marketing channels under the direction of the Director or Manager, Segment Marketing.
  • Generates ideas for future improvement based on discussion with stakeholders and results from previous campaign tracking.
  • Ensures that marketing programs adhere to brand standards and contribute to building brand equity in addition to short term sales.
  • Coordinates with appropriate internal and external centers of excellence to execute campaigns and programs including: Current external agencies include creative, media buying, digital design, direct marketing, and boutique providers.
  • Current and planned internal resources include client analytics, market research, corporate communications, community engagement, digital channel, branded content creation, merchandising, and marketing automation.
  • Creates content as directed including but not limited to articles, blog posts, emails, letters, presentations, etc.
  • Uses internal and external resources to understand the impact of marketing programs on the entire buying funnel down to incremental sales, revenue, and ROI.
  • Based on results and discussion with the Director or Manager, Segment Marketing contributes ideas and recommendations for future planning.
  • Contributes to building recommendations to adjust resources and goals based on quantitative understanding of impact and learning from campaigns.
  • Builds relationships across the company to maintain and enhance high standards of internal reputation.
  • Actively seeks to learn about new trends and opportunities in order to build a knowledge base to prepare for future thought leadership.
  • Follows established department policies, procedures, and workflow practices.
  • Serves as a first line of defense in implementing appropriate risk controls.

Requirements

  • Bachelor’s degree in Business, Marketing, Finance or a related discipline (or equivalent); other degrees considered if the candidate has strongly demonstrated marketing or sales results.
  • 7+ years of experience in relevant accountable marketing disciplines such as customer marketing, segment marketing, database marketing, direct marketing, digital marketing, etc.
  • Regulated industry (i.e. Financial Services, Healthcare, Gaming, etc.) experience strongly preferred, but not required.
  • Experience working for or with a publicly-traded company.
  • Quantified results from marketing programs and campaigns created and managed.
  • Excellent writing and communication skills including proficiency with MS PowerPoint, Word, Excel.
  • Demonstrated interest in building a knowledgebase and active curiosity about what drives customer and business value.
  • Personal or professional experience in emerging marketing disciplines like “growth hacking,” inbound marketing, social media, etc. are encouraged but not required of candidates.
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
customer marketingsegment marketingdatabase marketingdirect marketingdigital marketingcampaign managementmarketing automationcontent creationROI analysisquantitative analysis
Soft Skills
communication skillswriting skillsrelationship buildingstrategic thinkingcuriositycollaborationcreativityproblem-solvingstakeholder engagementadaptability