Define and execute the global demand generation strategy across inbound, outbound, ABM, digital, field, and partner channels across all market segments.
Lead and mentor a team of demand marketers focused on pipeline creation and acceleration.
Partner with sales leadership to align on strategic priorities, key metrics and awareness of demand gen programs and follow-up resources.
Oversee integrated, multi-channel campaign planning and execution—leveraging email nurture, paid media, SEO/SEM, webinars, field and partner activities and more.
Build and scale account-based marketing (ABM) programs targeting high-value accounts with tailored outreach and experiences.
Build and constantly refine customer journeys on the Halcyon website to maximize conversions.
Collaborate with product marketing on value-driven messaging and audience segmentation.
Drive strategy and execution for paid digital acquisition (LinkedIn, Google Ads, display, retargeting, content syndication).
Optimize marketing funnel from lead capture through nurture to SQL, focusing on conversion and velocity.
Own pipeline KPIs and attribution reporting in collaboration with marketing ops and sales ops.
Continuously monitor campaign performance and apply insights to improve ROI and funnel efficiency.
Leverage tools like Salesforce, HubSpot/Marketo, 6sense, Demandbase, or equivalent.
Partner with corporate marketing, product marketing, events, BDRs, and sales to align programs and messaging.
Collaborate with marketing ops to ensure data quality, lead scoring, routing, and campaign attribution are functioning properly.

Requirements

12+ years in B2B marketing, with at least 5 years leading demand generation or growth marketing at a SaaS or enterprise tech company.
Proven track record of owning pipeline targets and delivering measurable results.
Deep knowledge of the B2B buyer journey and complex sales cycles (especially with technical or security products).
Proficiency with marketing and sales tech stacks (e.g., Salesforce, Marketo/HubSpot, Google Ads, LinkedIn Campaign Manager, 6sense/Demandbase).
Strong analytical mindset and ability to connect marketing performance to revenue outcomes.
Excellent communication, collaboration, and leadership skills.

Benefits

Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents.
401k plan with 3% employer contribution
Short and long-term disability coverage, basic life and AD&D insurance plans.
Medical and dependent care FSA options.
Flexible Unlimited PTO
Parental leave
Generous equity offering

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand generationaccount-based marketingpipeline creationcampaign planningSEOSEMdigital acquisitionlead scoringconversion optimizationdata analysis

Soft Skills

leadershipcommunicationcollaborationanalytical mindset