Haiqu

Product Marketing

• Own positioning and messaging for Haiqu’s middleware modules & capabilities.
• Translate proprietary, highly technical concepts into benefits and value propositions for enterprise and developer personas.
• Build structured product narratives and pitch materials for industry verticals (Finance, Pharma, Energy, Aerospace, etc.).
• Partner with Product & Engineering to drive clarity on feature launches, release notes, and product documentation.
• Craft high-quality technical explainers, white papers, diagrams, and primers.
• Work closely with the research team to distill R&D results into digestible communication pieces.
• Own Haiqu’s presence across LinkedIn, X, and technical forums, etc.
• Produce daily/weekly social content framed for engagement of key audience groups.
• Experiment with high-growth content formats: threads, visuals, animations, mini-explainers, product tips, and use cases.
• Lead production of deep technical case studies.
• Manage a content roadmap for technical blog posts, conference materials, primers, webinars, and educational series.
• Manage editorial voice guidelines for technical accuracy, clarity, and brand consistency.
• Manage the lifecycle of content assets: creation, review, distribution, analytics, and improvement.
• Define and execute multi-channel campaigns to attract enterprise leads, community developers, and researchers.
• Launch and refine conversion funnels and targeted account-based campaigns for verticals (Finance, Pharma, Energy, etc.).
• Track conversion metrics and adjust strategy based on performance data.
• Grow Haiqu’s developer and researcher community through events, discussions, technical workshops, webinars, and partnerships.
• Launch community initiatives highlighting Haiqu’s workflows, tutorials, examples, and recipes.
• Work tightly with Product, Research, BD, and Exec team to align messaging across customer touchpoints.
• Coordinate external communication around publications, IP milestones, grants, and hardware partnerships.
• Gradually hire and manage marketing coordinators, designers, or content contractors as the function scales.