Product Marketing Manager – Cats & Dogs

HAGEN Deutschland. Seinerzeit

full-time

Posted on:

Location Type: Hybrid

Location: Holm • Germany

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About the role

  • Co-responsible for product marketing of the cat and dog product groups in the EMEA region
  • Support in managing and overseeing the entire launch process of new products in close coordination with Global Brand Management, Marketing, Supply Chain and Sales
  • Co-develop and implement trade marketing strategies and sales-support measures
  • Develop POS materials, displays, sales collateral and product presentations for retail and sales teams
  • Conduct market, competitor and trend analyses to inform product development, price positioning and assortment optimization
  • Support product portfolio management, including analysis of existing assortments and deriving recommendations for new products and discontinuations
  • Develop and execute brand-awareness and promotion activities for trade partners and end consumers
  • Assist in planning and organizing trade shows, events and retail campaigns at national and international levels
  • Work closely with internal stakeholders such as Global Brand Management, Trade Marketing and Sales, as well as external service providers (e.g., agencies and printers) and international partners

Requirements

  • 2–5 years of professional experience in product management and/or marketing
  • Knowledge of and experience with multi-channel and integrated marketing, particularly in conjunction with online marketing and social media
  • Independent, responsible and structured working style
  • Team spirit, initiative and a solution-oriented approach
  • Strong organizational and prioritization skills
  • Analytical thinking, including reporting and KPIs
  • Creativity combined with commercial/entrepreneurial understanding
  • Very good written and spoken English
  • Hands-on mentality
  • Confident presentation skills
  • Good intuition for products, markets and marketing potential
  • Experience in the pet industry (advantageous but not required)
Benefits
  • A results-oriented key role with direct influence on company success
  • High level of personal responsibility with freedom to shape and make decisions
  • Flat hierarchies and short decision-making paths
  • Flexible working hours and home-office options
  • A motivated team with a passion for animals and marketing
  • Attractive employee discounts and opportunities for further training and development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingtrade marketing strategiesmarket analysiscompetitor analysistrend analysisbrand-awareness activitiesproduct presentationsportfolio managementprice positioningassortment optimization
Soft Skills
independent working styleresponsible working stylestructured working styleteam spiritinitiativesolution-oriented approachorganizational skillsprioritization skillsanalytical thinkingpresentation skills