Hadley Designs

Director of DTC Growth

Hadley Designs

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Scale Shopify and TikTok Shop to $20M+ in combined revenue within 18 months
  • Achieve ≥15% net margin on Shopify and ≥5% on TikTok Shop
  • Maintain Meta ROAS ≥ 2.0 and TikTok Shop ROAS ≥ 3.5
  • Launch one new high-converting bundle-based funnel per month
  • Drive email and SMS to contribute ≥25% of Shopify revenue
  • Remove the CEO from daily ecommerce execution by owning strategy, systems, team, and outcomes
  • Test 100+ ad creatives weekly across Meta and TikTok
  • Optimize paid traffic to hit strict ROAS thresholds
  • Partner with affiliate and UGC teams to scale winning creative
  • Stay ahead of platform trends, formats, and policy updates
  • Coordinate launches with Amazon for halo effects
  • Launch one new bundle-based funnel every month tied to educational outcomes
  • Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly
  • Oversee homepage, product pages, and collection merchandising
  • Refactor and relaunch underperforming funnels with new hooks and offers
  • Lead seasonal promotions including Back-to-School and Holiday campaigns
  • Build and maintain funnel SOPs and testing roadmaps
  • Lead lifecycle marketing through Klaviyo and Postscript
  • Optimize welcome, cart abandonment, post-purchase, and win-back flows
  • Build ascension paths from posters to workbooks to busy books
  • Develop blog and SEO strategy to drive organic education-based traffic
  • Review weekly P&Ls for Shopify and TikTok Shop
  • Analyze AOV, CVR, CAC, LTV, ROAS, GP to CAC, and lifecycle revenue share
  • Deliver weekly scorecards and monthly strategic growth plans
  • Forecast performance and identify scaling levers
  • Lead and coach a cross-functional ecommerce pod of 6+ team members
  • Establish clear ownership and weekly operating rhythms
  • Hire and develop talent as funnel velocity increases
  • Manage freelancers and specialized contractors
  • Model Extreme Ownership, Relentless Innovation, and Integrity Above All

Requirements

  • 5 to 10+ years in DTC ecommerce, especially Shopify and paid social
  • Proven track record scaling ecommerce brands past $20M
  • Experience owning revenue and profitability targets
  • Deep expertise in Meta and TikTok Ads
  • Hands-on experience with Klaviyo, Postscript, and Shopify CMS
  • Strong background in bundles, upsells, and LTV optimization
  • Ability to write and review high-converting landing pages
  • Comfortable leading a fully remote team with clear weekly cadences
Benefits
  • You will have real ownership. Real trust. And real impact.
  • Hadley Designs is a remote first company built on autonomy, creativity, and accountability.
  • You will work closely with leadership, including the CEO, while having full authority to own your channels and decisions.
  • Access to ongoing learning, training, and tools to sharpen your knowledge and strategies in the DTC space.
  • You will be surrounded by A+ team member that value excellence, growth, and doing the right thing.
  • You will build something meaningful. Our products help families slow down, connect, and rediscover the joy of learning together.
  • You will help shape a decade long vision to build the most trusted children’s brand in the world.
  • Access Josh Hadley's vast network through his podcast Ecomm Breakthrough
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
ecommercerevenue optimizationprofitability targetsAOV optimizationCVR optimizationCAC optimizationLTV optimizationlanding page conversionad creative testingfunnel strategy
Soft Skills
leadershipteam managementstrategic planningcoachingcommunicationownershipinnovationintegritycollaborationremote team management