Hadean

Product Marketing

• Own and evolve the positioning and messaging framework for our products, translating complex technical capabilities into compelling, differentiated narratives for defense, intelligence, and allied government buyers.
• Conduct deep audience research (buyers, end-users, procurement stakeholders) to uncover the jobs-to-be-done that drive purchase decisions in restricted environments.
• Build and execute go-to-market plans for new product features and major releases - defining launch objectives, coordinating cross-functional workstreams, and measuring post-launch performance.
• Develop and maintain a best-in-class sales enablement library: pitch decks, one-pagers, battlecards, RFI/RFP response language, capability briefs, and demo talk tracks.
• Own the competitive intelligence programme: monitor the landscape, synthesise findings, and translate them into actionable positioning adjustments.

Product Marketing Manager