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Product Marketing Manager
HadeanProduct Marketer managing AI-powered defense technology products at Hadean. Collaborating across teams to position, message, and launch innovative solutions for government and defense markets.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in product marketing management, including research, positioning, messaging, and launch strategies, with a strong focus on government and defense sectors. Proven ability to translate complex technical capabilities into compelling narratives and develop effective sales enablement materials.
Highest-signal resume keywords
Product Marketing ManagementGovernment And Defense MarketingGo-To-Market StrategySales Enablement DevelopmentCompetitive Intelligence
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Audience ResearchMessaging Framework DevelopmentLaunch PlanningPerformance MeasurementRFI/RFP Response Language
Soft Skills
Cross-Functional CoordinationClear Communication
Tools & Technologies
Sales Enablement Library
Industry Keywords
B2B SoftwareB2G SoftwareHigh-Growth Tech CompanyProcurement ConstraintsInformation Handling Requirements
About the role
Key responsibilities & impact- Own and evolve the positioning and messaging framework for our products, translating complex technical capabilities into compelling, differentiated narratives for defense, intelligence, and allied government buyers.
- Conduct deep audience research (buyers, end-users, procurement stakeholders) to uncover the jobs-to-be-done that drive purchase decisions in restricted environments.
- Build and execute go-to-market plans for new product features and major releases - defining launch objectives, coordinating cross-functional workstreams, and measuring post-launch performance.
- Develop and maintain a best-in-class sales enablement library: pitch decks, one-pagers, battlecards, RFI/RFP response language, capability briefs, and demo talk tracks.
- Own the competitive intelligence programme: monitor the landscape, synthesise findings, and translate them into actionable positioning adjustments.
Requirements
What you’ll need- 8+ years of product marketing experience in B2B or B2G software; prior experience at a high-growth tech company or major tech platform strongly preferred.
- Demonstrated track record of owning the full PMM lifecycle: research, positioning, messaging, launch, and enablement.
- Experience marketing to, or alongside, government and defense customers - including an understanding of procurement constraints, information handling requirements, and the sensitivities of this market.
- Proven ability to distill technically complex products into clear, compelling language for both technical and non-technical audiences.
- Experience supporting multi-geography go-to-market efforts, ideally across US Federal and international allied markets.
Benefits
Comp & perks- Share options
- Hybrid working with 3 days per week in our fantastic office in Arlington, VA
- Health insurance
- Vision and dental
- 401k
- Flexible working
- 3 extra days off at Christmas (on top of our standard 20)
- L&D budget
- Regularly scheduled socials