Hack The Box

Sr Director, Product Marketing

Hack The Box

full-time

Posted on:

Origin:  • 🇺🇸 United States • New York

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Salary

💰 $170,000 - $200,000 per year

Job Level

Senior

Tech Stack

Cyber Security

About the role

  • The core mission of the Sr Director, Product Marketing will shape and own HTB’s market narrative, driving how our products (B2B & B2C) are positioned, launched, and adopted across industries and buyer segments. This role blends strategy with execution, ensuring our story resonates with CISOs, practitioners, and security leaders while enabling our go-to-market teams to win consistently. Success means building a category-defining presence in continuous cyber upskilling, translating complex technical capabilities into compelling business outcomes.
  • Location & Work Mode: USA (Strong preference on the East Coast, or Central US) / UK; Fully Remote
  • The fellowship you’ll be joining: You’ll report directly to the SVP of Marketing and collaborate daily with leaders across Product, Sales, Customer Success, Community, and Brand. The role sits at the center of HTB’s growth engine, orchestrating cross-functional alignment while mentoring a product marketing team of 6. Together, you’ll operate in a fast-paced, agile environment where ideas are tested, iterated, and scaled—always with customer adoption and field success in mind.
  • Resources you should check: Mastering momentum: HTB 2025 Revenue Kickoff event; Case studies; Introducing the Avengers Marketeers of Hack The Box.
  • The adventures that await you after becoming Sr Director, Product Marketing at Hack The Box: Own the narrative & category; Lead GTM & Launches; Price, package, and scale adoption; Bring the outside in; Enable the field; Build and lead the team.
  • Metrics: Adoption and engagement; Pipeline and revenue influenced; Sales productivity; Pricing/packaging impact.
  • What your Hack The Box adventure will have in store: excitement, growth, flexibility, autonomy, global meet-ups.
  • The gems you’ll be enjoying as the Sr Director, Product Marketing: compensation, benefits, 401K, insurance, leave, home office, training budget, equipment, access to HTB labs.
  • Hack Your Career: Level-based hiring process; onboarding.
  • About HTB: cybersecurity upskilling platform; diversity and inclusion disclaimer; E-Verify information.

Requirements

  • 8-10+ years in B2B SaaS product marketing (Director) or 11–15+ years (Senior Director), including 5+ years in cybersecurity (identity, SecOps, training/upskilling, or adjacent/AI).
  • Demonstrated success owning positioning and GTM for multi‑product portfolios and launching products at a high‑growth company; introducing new categories.
  • Proven experience managing Analyst Relations (AR), including building relationships with firms like Gartner and Forrester to shape market perception and extract competitive insights.
  • People leadership: Coaching, mentoring and creating leverage through a small, mighty team.
  • Fluency with security buyer and practitioner journeys; you can translate deep technical value (labs, assessments, threat research) into clear business outcomes.
  • Proven ability to partner with Product and Sales, influence executives, and drive cross‑functional execution.
  • Excellence in storytelling—written, visual, and on stage.
  • Strong analytical chops: you work from data, customer insight, and rigorous testing.