Gym+Coffee

Performance Marketing Executive

Gym+Coffee

full-time

Posted on:

Location Type: Hybrid

Location: Dublin • Ireland

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Tech Stack

Swift

About the role

  • Own the day-to-day management, execution and optimisation of paid media strategy, with primary focus on Meta.
  • Support full-funnel campaign planning across Meta, TikTok, and Google.
  • Build and manage detailed media plans aligned to budget, trading calendar, launches, and campaign moments.
  • Collaborate with Social and Product Marketing teams to align creative strategy with performance objectives.
  • Identify scaling opportunities across audiences, creative angles, and channel mix.
  • Continuously test and optimise audiences, creative, placements, and bidding strategies.
  • Closely monitor performance daily and take swift and proactive action to protect ROAS and revenue targets.
  • Deliver weekly performance reports with clear insights and actions and performance-driven creative feedback to the Social and Content teams.
  • Analyse creative performance data and provide insights to optimise future asset development.
  • Partner closely with the Senior Social Content Executive to identify high-performing organic content for paid amplification.
  • Ensure all creative output aligns with platform best practices and performance goals.
  • Track, analyse and report on key KPIs including ROAS, CAC, MER, AOV, CVR, and revenue contribution.
  • Contribute to forecasting and target setting across channels.
  • Identify new growth opportunities within paid media channels identifying Identify risks and opportunities within performance trends.
  • Stay up to date with platform updates and best practice changes.
  • Support expansion into new markets where required.

Requirements

  • 2–4+ years’ experience in performance marketing, within a fast-paced e-commerce or DTC environment, ideally in fashion or apparel.
  • Proven, hands-on expertise managing and scaling Meta Ads campaigns (essential).
  • Strong knowledge and experience across TikTok and Google Ads.
  • Demonstrated experience of managing and optimising six-figure monthly budgets.
  • Confident analysing data identifying trends and turning insights into action
  • Highly organised with ability to manage multiple campaigns simultaneously
  • Proactive, accountable, and results-driven
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingMeta AdsTikTok AdsGoogle Adscampaign planningaudience optimisationbidding strategiesKPI analysisdata analysisbudget management
Soft Skills
organisational skillsproactiveaccountableresults-drivencollaborationcommunicationcreative strategy alignmentinsight generationmulti-taskingperformance feedback