Gym+Coffee

Chief Marketing Officer

• Own the day-to-day management, execution and optimisation of paid media strategy, with primary focus on Meta.
• Support full-funnel campaign planning across Meta, TikTok, and Google.
• Build and manage detailed media plans aligned to budget, trading calendar, launches, and campaign moments.
• Collaborate with Social and Product Marketing teams to align creative strategy with performance objectives.
• Identify scaling opportunities across audiences, creative angles, and channel mix.
• Continuously test and optimise audiences, creative, placements, and bidding strategies.
• Closely monitor performance daily and take swift and proactive action to protect ROAS and revenue targets.
• Deliver weekly performance reports with clear insights and actions and performance-driven creative feedback to the Social and Content teams.
• Analyse creative performance data and provide insights to optimise future asset development.
• Partner closely with the Senior Social Content Executive to identify high-performing organic content for paid amplification.
• Ensure all creative output aligns with platform best practices and performance goals.
• Track, analyse and report on key KPIs including ROAS, CAC, MER, AOV, CVR, and revenue contribution.
• Contribute to forecasting and target setting across channels.
• Identify new growth opportunities within paid media channels identifying Identify risks and opportunities within performance trends.
• Stay up to date with platform updates and best practice changes.
• Support expansion into new markets where required.

Performance Marketing Executive