Senior eCommerce CRM Executive

Gym+Coffee

Senior eCommerce CRM Executive focusing on performance and growth of eCommerce and CRM channels for a DTC company. Collaborating with marketing, driving trading and customer experience initiatives.

Posted 6/20/2026full-timeDublin • 🇮🇪 IrelandSeniorWebsite

About the role

Key responsibilities & impact

Reporting to the Head of E-Commerce, lead the growth and performance of the company's eCommerce and CRM channels.
Develop and implement a plan for international growth aligned with company goals.
Own and manage customer experience, including design, content, collections, navigation, branding/marketing, performance, and functionality.
Analyse data across all eCommerce facets to drive trading performance.
Plan and manage eCommerce trading activities, including the development and execution of launch critical paths, content uploads, and new product launches.
Collaborate with the Marketing team on growth strategies, promotional calendars, and campaigns.
Support the Head of eCommerce in delivering the trading calendar and driving site optimisation to improve conversion, AOV, and customer experience.
Build and execute email marketing, manage BAU email campaigns, and execute A/B testing to optimise engagement, conversion, and campaign performance.
Collaborate with digital marketing and cross-functional teams to deliver integrated campaigns and brand initiatives.

Requirements

What you’ll need

4 years plus experience in a DTC (Direct-to-Consumer) environment.
Strong experience with Klaviyo and Shopify preferred.
Campaign management, customer segmentation, personalisation, lifecycle marketing, data analysis and reporting, audience/segment creation, and email calendar management.
Experience in eCommerce is preferred; however, candidates from any industry will be considered if they have strong CRM and lifecycle marketing experience.
Degree in Business, Marketing, or a related field preferred.

Benefits

Comp & perks

Health insurance
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analysiscampaign managementcustomer segmentationpersonalisationlifecycle marketingA/B testingemail marketingeCommercetrading performancesite optimisation

Soft Skills

leadershipcollaborationcommunicationstrategic planningcustomer experience management

Certifications

degree in Businessdegree in Marketing