GUIDING LIGHT HOSPICE INC

Account Executive

• Develop and implement a comprehensive marketing strategy to enhance the visibility and reputation of our hospice services.
• Build and nurture relationships with physicians, hospitals, nursing homes, assisted living facilities, and other healthcare providers to drive patient referrals.
• Collaborate with the internal team to create compelling marketing materials, presentations, and other collateral that effectively communicate the benefits of our hospice care.
• Organize and participate in healthcare events, seminars, and conferences to showcase our services and establish a strong presence in the industry.
• Analyze market trends and competitive landscape to identify opportunities for growth and differentiation.
• Maintain a thorough understanding of our hospice services, regulations, and industry standards to address inquiries and concerns from potential partners.
• Utilize various marketing channels, including digital platforms and traditional media, to reach targeted audiences and generate leads.
• Track and report on marketing campaign effectiveness, lead generation, and conversion rates.
• Collaborate with the admissions team to ensure a smooth transition for referred patients and their families into our hospice program.
• Stay up-to-date with industry developments and changes in healthcare regulations that could impact our marketing efforts.

Manager

• Completes an initial, comprehensive and ongoing comprehensive assessment of patient and family to determine hospice needs
• Provides professional nursing care by utilizing all elements of nursing process
• Assesses and evaluates patient’s status by writing and initiating plan of care
• Regularly re-evaluating patient and family/caregiver needs
• Participating in revising the plan of care as necessary
• Initiates the plan of care and makes necessary revisions as patient status and needs change
• Develops a care plan that establishes goals based on nursing diagnosis and incorporates palliative nursing actions
• Initiates appropriate preventive and rehabilitative nursing procedures
• Counsels the patient and family in meeting nursing and related needs
• Provides health care instructions to the patient as appropriate per assessment and plan
• Assists the patient with the activities of daily living and facilitates the patient’s efforts toward self-sufficiency and optional comfort care
• Acts as Case Manager when assigned by Clinical Supervisor and assumes responsibility to coordinate patient care for assigned caseload
• Completes, maintains and submits accurate and relevant clinical notes regarding patient’s condition and care given
• Communicates with the physician regarding the patient’s needs and reports changes in the patient’s condition
• Attends interdisciplinary group meetings

RN Case Manager

Community Manager

• Develop and maintain relationships with healthcare professionals, community organizations, and other stakeholders to promote awareness of hospice services.
• Collaborate with referral sources, such as physicians, social workers, and case managers, to facilitate timely admissions and ensure a smooth transition for patients into hospice care.
• Conduct educational presentations and workshops to raise community awareness about the benefits of hospice care and end-of-life planning.
• Act as a primary point of contact for inquiries from patients, families, and community members, providing information and support related to hospice services.
• Coordinate and participate in community events, health fairs, and outreach programs to engage with the public and disseminate information about hospice care.
• Work closely with the hospice interdisciplinary team to assess patient needs and preferences, ensuring a personalized approach to care.
• Collaborate with marketing and communications teams to develop promotional materials, including brochures and informational packets, for distribution in the community.
• Maintain accurate records of outreach activities, referrals, and partnerships, utilizing appropriate systems and tools.
• Stay informed about changes in healthcare regulations and policies that may impact hospice services and communicate these updates to relevant stakeholders.
• Cultivate and nurture relationships with referral sources, including physicians, social workers, and case managers, to ensure a steady stream of referrals for hospice services.
• Monitor and report on community engagement activities, track referral trends, and provide regular updates to hospice leadership on outreach effectiveness.
• Uphold the values and mission of the hospice organization while fostering a positive and compassionate image within the community.

Account Executive

RN Case Manager

Community Liaison