GUESS?, Inc.

E-commerce Web Marketing Specialist

GUESS?, Inc.

full-time

Posted on:

Location Type: Hybrid

Location: Bioggio • Switzerland

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Collaborate with the E-commerce Web Marketing, CRO and SEO Manager in the planning, allocation, and ongoing optimization of the monthly media budget, ensuring effective ROI and alignment with sales targets.
  • Analyze key metrics (Traffic, CR, CTR, Revenue, Promo Redemption) and identify trends to support strategic decision-making, while proactively proposing new channels, tools, CRO and other opportunities to enhance performance and achieve business goals.
  • Support the planning and execution of online campaigns, with a focus on SEM, Remarketing, Social Paid and Affiliate programs.
  • Coordinate with external media agencies and partners, sharing briefs and assets, and ensuring the timely and correct delivery of campaigns.
  • Conduct daily checks on digital campaigns (SEM, Display) to ensure consistency with marketing guidelines and commercial priorities.
  • Cooperate with internal teams (CRM, ADV, Retail-Ops, Retail Inventory & Merchandising) to align and execute cross-channel marketing initiatives.
  • Collaborate with all E-commerce Teams keeping track of marketing activities and daily tasks through shared calendars and task management tools.
  • Perform promotion and new feature tests in staging and production environments.
  • Follow up on change requests or bugs tickets through Jira platform.

Requirements

  • University degree in Marketing, Communication, Digital or related fields
  • At least 3 years of experience in a similar role within a digital, e-commerce, or fashion environment with a strong focus on North American and Canadian markets
  • Strong interest in digital marketing and e-commerce dynamics.
  • Solid organizational skills and ability to manage multiple tasks with precision and attention to detail.
  • Strong analytical mindset, confident in working with data and performance metrics.
  • Comfortable working in a fast-paced, deadline-driven environment.
  • Proactive, flexible and team-oriented, yet capable of managing tasks independently.
  • Proficiency in Microsoft Office, especially Excel and PowerPoint.
  • Proficiency of digital marketing tools like GA4, Google Search Console & Looker studio
  • Excellent communication skills in English (written and spoken); additional languages are a plus.
  • Interest in working in a cross-functional and international environment.
Benefits
  • An International, fresh and dynamic working environment
  • Balance between work and personal life: Smart Working (Hybrid work model) and Time flexibility;
  • Physical & Mental Health programs, sustainable projects and workshop promoted by Guess Community
  • Arts, sports and social events outside the office, thanks to our Guess Fun activities!
  • Training & Development platform and paths
  • Discount on our products both online and in stores
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketinge-commercesearch engine marketing (SEM)conversion rate optimization (CRO)data analysisperformance metricscampaign managementaffiliate marketingremarketingpromotional testing
Soft Skills
organizational skillsanalytical mindsetattention to detailproactiveflexibleteam-orientedindependent task managementcommunication skills