Guardian Fire Protection Services, LLC

Sales

• Lead, coach, and develop sales representatives across the East Coast through training, one-on-one coaching, field ride-alongs, customer meetings, and performance reviews
• Deliver recurring training on fire sprinkler and fire alarm inspections, service, repairs, NFPA requirements, sales techniques, pricing strategy, and industry best practices
• Own regional sales performance, including pipeline development, forecasting, conversion rates, sales activity, revenue growth, and individual representative performance
• Establish expectations and action plans for representatives who are not meeting sales or activity goals
• Drive consistent CRM utilization and maintain accurate pipeline, forecasting, customer, and sales activity data
• Partner with business unit leadership, operations, estimating, and service teams to ensure sales commitments can be executed
• Lead national account strategy execution within the East Coast region
• Support rollout and management of multi-location and national customers across markets
• Build relationships with subcontractor and vendor partners to support national service delivery and geographic coverage
• Negotiate pricing, scopes, and service agreements while maintaining margins and service standards
• Participate in strategic customer meetings, presentations, contract negotiations, and escalations
• Identify new market opportunities, target accounts, and industries for regional organic growth
• Assist with recruiting, interviewing, onboarding, and ramping new sales representatives
• Serve as senior point of contact for critical customer escalations and complex sales opportunities
• Build a high-performing, accountable East Coast sales organization and strengthen coordination between sales and operations

Regional Sales Manager – East Coast