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Regional Sales Manager – East Coast
Guardian Fire Protection Services, LLCRegional Sales Manager leading East Coast fire protection sales for Guardian Fire Services. Coaching representatives, driving regional growth, and executing national account strategies across multiple markets.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in fire sprinkler and fire alarm service sales, with a strong focus on pipeline management, forecasting, and sales performance. Proven ability to lead and develop high-performing sales teams while building executive-level customer relationships in the fire protection industry.
Highest-signal resume keywords
Fire Sprinkler And Fire Alarm SalesSales LeadershipNFPA 25 And NFPA 72 KnowledgePipeline Management And ForecastingSalesforce CRM Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Fire Protection InspectionSales TechniquesPricing StrategyMargin ManagementSales KPIs
Soft Skills
Coaching And TrainingCommunication SkillsNegotiation SkillsOrganizational SkillsRelationship Building
Tools & Technologies
SalesforceCRM Platforms
Industry Keywords
Fire Protection IndustryNational Account StrategyCustomer EscalationsMulti-Location CustomersMarket Opportunities
About the role
Key responsibilities & impact- Lead, coach, and develop sales representatives across the East Coast through training, one-on-one coaching, field ride-alongs, customer meetings, and performance reviews
- Deliver recurring training on fire sprinkler and fire alarm inspections, service, repairs, NFPA requirements, sales techniques, pricing strategy, and industry best practices
- Own regional sales performance, including pipeline development, forecasting, conversion rates, sales activity, revenue growth, and individual representative performance
- Establish expectations and action plans for representatives who are not meeting sales or activity goals
- Drive consistent CRM utilization and maintain accurate pipeline, forecasting, customer, and sales activity data
- Partner with business unit leadership, operations, estimating, and service teams to ensure sales commitments can be executed
- Lead national account strategy execution within the East Coast region
- Support rollout and management of multi-location and national customers across markets
- Build relationships with subcontractor and vendor partners to support national service delivery and geographic coverage
- Negotiate pricing, scopes, and service agreements while maintaining margins and service standards
- Participate in strategic customer meetings, presentations, contract negotiations, and escalations
- Identify new market opportunities, target accounts, and industries for regional organic growth
- Assist with recruiting, interviewing, onboarding, and ramping new sales representatives
- Serve as senior point of contact for critical customer escalations and complex sales opportunities
- Build a high-performing, accountable East Coast sales organization and strengthen coordination between sales and operations
Requirements
What you’ll need- Extensive experience in fire sprinkler and fire alarm service, inspection, and repair sales
- 5+ years of sales leadership or management experience in the fire protection industry
- Strong knowledge of fire protection inspection and service environments
- Familiarity with NFPA 25 and NFPA 72 required
- Ability to coach, train, motivate, and hold sales teams accountable for measurable performance
- Understanding of pipeline management, forecasting, sales KPIs, pricing strategy, and margin management
- Experience working cross-functionally with operations, estimating, service, and executive leadership
- Ability to build executive-level customer relationships and navigate complex organizations
- Strong communication, presentation, negotiation, and organizational skills
- Comfortable in a fast-growing, hands-on environment
- Experience with Salesforce or a comparable CRM platform preferred
- Ability and willingness to travel regularly throughout the East Coast region
- National account experience highly preferred, especially with multi-location customers and complex enterprise relationships
Benefits
Comp & perks- Health, dental, vision, and life insurance options
- 401(k) plan with employer match
- Opportunities for leadership and career advancement
- Generous PTO and paid holidays