Product Marketing Manager
GTT
full-time
Posted on:
Location Type: Remote
Location: Virginia • United States
Visit company websiteExplore more
Tech Stack
About the role
- Accountable for the go-to-market product roadmap, strategy, and execution of product launches for our cloud, network and voice services
- Lead the development and execution of GTM strategies pre and post launch for product features and updates for retention, acquisition, upsell and cross sell opportunities that drive engagement and adoption
- Partner with our Audience Product Marketing Manager to develop value proposition and messaging frameworks that will be leveraged both internally and externally for our cloud, network and voice solutions to drive articulation of our product portfolio positioning aligned to GTT’s KPIs.
- Work closely with Product Leaders to identify needs and sharpen product offerings based on competitive landscape and feedback from customers
- Partner with our Storyteller to create new and manage existing marketing and sales enablement materials (sales documentation, product videos, website copy, blog posts, data sheets and whitepapers)
- Conduct product marketing data analysis by gathering and interpreting data and presenting it in a clear and actionable manner
- Identify GTM success metrics and measure the results of your strategies and initiatives and continue to iterate to maximize results
- Establish clear understanding of our client’s needs, product offerings, and competitive landscape in order to ensure product strategies align with market demand.
Requirements
- 3+ years of product marketing, product management, or digital marketing experience, preferably in the Cloud, Network and Voice industry.
- Proven track record of executing successful product marketing strategies that have impactful results.
- Ability to translate technical functionality into key messaging that effectively conveys the benefits to end-users.
- Ability to create, organize, and maintain documentation and enablement collateral.
- Experience launching products or product features with cross departmental alignment, and tailoring communications to different audiences, both internally and externally.
- Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment.
- Metrics-driven and analytical; proven ability to prioritize, drive, and achieve results through self and others under time pressure.
- Strong communication and presentation skills.
Benefits
- Remote with some travel for team meetings
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingproduct managementdigital marketingdata analysisGTM strategiesproduct launchesmessaging frameworksmarketing collateralmetrics-drivencompetitive analysis
Soft Skills
communication skillspresentation skillstime managementorganizational skillsanalytical skillsprioritizationcollaborationadaptabilitycustomer understandingstrategic thinking