GTECH Information Technology

SEO Marketing

• Develop and own end-to-end SEO strategies for multiple client accounts.
• Conduct client audits, define KPIs, and deliver measurable growth in visibility and conversions.
• Stay ahead of Google updates, Search Generative Experience (SGE), and AI-driven ranking factors.
• Translate technical and analytical findings into clear, actionable insights for clients.
• Research & prepare SEO plans, project results, and share recommendations with the client
• Conduct deep keyword, entity, and topical research using advanced and AI-powered tools.
• Identify content gaps, semantic clusters, and voice/zero-click opportunities.
• Map keywords to user intent and customer journey stages to guide content creation.
• Benchmark competitors’ organic and SERP strategies to uncover growth areas.
• Prepare content briefs & collaborate with the writer to ensure SEO-first content ideation.
• Use AI and NLP tools (e.g., SurferSEO, Frase, Jasper, ChatGPT) to enhance relevance and readability.
• Ensure pages meet EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) standards.
• Optimize metadata, headings, schema, and internal linking structures.
• Audit and enhance content for featured snippets, People Also Ask, and visual search results.
• Perform advanced technical SEO audits using Screaming Frog, Sitebulb, or equivalent tools.
• Address site speed, crawlability, canonicalization, and indexation issues.
• Work closely with developers to ensure SEO best practices are embedded in new builds.
• Implement structured data, Core Web Vitals improvements, and accessibility optimizations.
• Manage multi-domain and multi-language setups where applicable.
• Develop and execute ethical, results-driven link acquisition strategies.
• Build relationships with publishers, bloggers, and industry platforms for collaboration.
• Manage AI-assisted outreach personalization to scale link building efficiently.
• Track backlinks, disavow toxic ones, and maintain a healthy link profile.
• Support local SEO and reputation management when needed.
• Measure and report on SEO KPIs using GA4, GSC, Looker Studio, SEMrush, Ahrefs, and other tools.
• Create insightful dashboards and reports tailored to each client’s business goals.
• Use AI and automation to streamline auditing, reporting, and data collection processes.
• Perform competitive and performance analysis to inform next-step recommendations.

Senior SEO Specialist

Human Resources

• Own and manage full-cycle recruitment across both companies (tech, admin, field staff)
• Write compelling JDs, screen applications, conduct initial interviews, schedule final rounds
• Manage hiring pipelines via Zoho People/Workable
• Lead onboarding for new hires — contracts, documentation, orientation, and setup
• Maintain employee records in Zoho People
• Prepare offer letters, experience letters, Salary letters, etc.
• Issue payslips via Zoho Payroll and coordinate with Accounts for final settlements
• Monitor attendance, leave policies, and ensure HR compliance with UAE labor law
• Support creation and tracking of employee goals and KPIs
• Collect regular feedback from staff and escalate issues proactively
• Coordinate soft skill training sessions and internal knowledge sharing
• Support internal surveys and HR audits as needed
• Maintain and update HR policies, employee handbook, and SOPs
• Handle resignations, offboarding process, and exit interviews
• Collect and document feedback, ensure timely revocation of system access
• Track post-exit documentation and visa/work permit follow-up if needed

Senior SEO Specialist

Senior HR Generalist