GSK

Manager, Brand Analytics

GSK

full-time

Posted on:

Location Type: Office

Location: Durham • North Carolina • Pennsylvania • United States

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Tech Stack

PythonTableau

About the role

  • Execute Marketing Analytics within U.S. Pharma Commercial Insights for customer targeting and segmentation, marketing mix modeling, and campaign/program performance analytics
  • Proactively identify key opportunities to drive performance by leveraging various Marketing analytics, communicate customer and business insights and data findings, influence decision-making, and drive action to achieve business results
  • Collaborate and partner effectively with various stakeholders across the enterprise, including CI, Marketing, Sales, Customer Experience, Finance, and Technology teams; Create succinct story boards to communicate data learnings influencing business decisions
  • Continuously identify opportunities to: Bring outside-in thinking: What are other industries and pharma companies doing as a way of best practice understanding and development
  • Increase efficiencies through process and analytics automation, as well as partnering with Commercial Data Strategy teams ensuring trusted data availability for standard and ad hoc marketing analytics
  • Use analytical tools (SAS, R, Python, or similar) to complete analyses including: Targeting for marketing
  • Customer Segmentation
  • Segment profiling analytics

Requirements

  • Bachelor’s degree in business, Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/ Economics
  • Experience in marketing analytics, full-time employment in mid-large organizations, or in leading global management consulting firm, with focus on Marketing and Customer Analytics, ideally in U.S. commercial pharma
  • Understanding of marketing fundamentals & frameworks that can be applied to solve analytical problems
  • Experience with analytical approaches and models, including segmentations, clustering methods, promotional response, digital analytics
  • Experience with analytical (SAS, R, Python etc.) & visualization tools (Tableau, PowerBI etc.)
  • Experience with manipulating different datasets & statistical modeling.
Benefits
  • US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing analyticscustomer targetingsegmentationmarketing mix modelingcampaign performance analyticsstatistical modelingdata analysisclustering methodspromotional responsedigital analytics
Soft Skills
communicationcollaborationinfluencingproblem-solvingstorytellingproactive thinkingefficiency improvementstakeholder engagementdata-driven decision makingoutside-in thinking