GSK

Manager, Business Analytics

GSK

full-time

Posted on:

Location Type: Office

Location: Durham • North Carolina • United States

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Tech Stack

PythonSQLTableau

About the role

  • Execute Marketing Analytics within U.S. Pharma Commercial Insights for customer targeting and segmentation, marketing mix modeling, and campaign/program performance analytics
  • Proactively identify key opportunities to drive performance by leveraging various Marketing analytics, communicate customer and business insights and data findings, influence decision-making, and drive action to achieve business results
  • Collaborate and partner effectively with various stakeholders across the enterprise, including CI, Marketing, Sales, Customer Experience, Finance, and Technology teams.
  • Create succinct story boards to communicate data learnings influencing business decisions
  • Continuously identify opportunities to:
  • Bring outside-in thinking: What are other industries and pharma companies doing as a way of best practice understanding and development
  • Increase efficiencies through process and analytics automation, as well as partnering with Commercial Data Strategy teams ensuring trusted data availability for standard and ad hoc marketing analytics
  • Use analytical tools (SAS, R, Python, or similar) to complete analyses including: Targeting for marketing, Customer Segmentation, Segment profiling analytics

Requirements

  • Bachelor’s degree in Business, Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/ Economics.
  • Experience with analytical (Python, R , or SQL etc.) & visualization tools (Thoughtspot, PowerBI, Tableau etc.)
  • Experience leading analytical workstreams or projects with cross‑functional stakeholders.
  • 4+ years of experience in multiple commercial analytics functions like call planning, targeting, customer segmentation.
Benefits
  • Health insurance
  • 401(k) matching
  • Paid time off
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Marketing AnalyticsCustomer TargetingSegmentationMarketing Mix ModelingCampaign Performance AnalyticsData AnalysisProcess AutomationCustomer SegmentationAnalytical ToolsVisualization Tools
Soft Skills
CollaborationCommunicationInfluencingProactive IdentificationStorytellingCross-functional LeadershipStakeholder EngagementProblem SolvingData-driven Decision MakingEfficiency Improvement