Senior Director of Marketing, Oral HIV Portfolio
GSK
full-time
Posted on:
Location Type: Office
Location: Durham • North Carolina • United States
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Job Level
About the role
- Deliver short- and long-range forecasts
- Own brand P&L, ensuring brand annual financial targets are met and resources are effectively utilized to ensure share and NBRX growth
- Lead oral products lifecycle including ongoing brand growth management and real-world evidence generation planning
- Lead, Shape and Drive Digital and omnichannel strategy as part of broader marketing strategy for the full oral HIV portfolio
- Innovate and build creative, targeted campaigns to support customer insights, product positioning, and cross channel promotional mix
- Set direction and ensure strategic alignment across field teams to ensure execution and marketing expectations are met
- Work with ViiV marketing leadership team to optimize HIV portfolio strategy to ensure key tradeoffs, resource utilization, and strategic shifts are made with the portfolio in mind
- Partner with the global commercial team, ensuring strategy and launch plans reflect needs of US market to drive long-acting injectable focus
- Demonstrate ability to build inclusive, high-performance teams and lead through change management
- Define short- and long-term metrics and plans for assessing brand performance
- Foster an environment of innovation, inclusion, challenge, trust, and development
Requirements
- Bachelor's Degree & 10 plus years commercial experience including sales or marketing, with experience in Brand, lifecycle Marketing, and LOE planning, Matrix and Senior Leader engagement and leadership, Digital strategy
- 8 plus years of experience in leading and managing teams
- 6 plus years plus years of experience in US pharmaceutical/biotech in-line brand marketing
- 4 plus years of experience in strategy development and execution
- Experience with data-driven decision making, forecasting and resource allocation
Benefits
- Comprehensive benefits program
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
forecastingbrand managementlifecycle marketingdigital strategycampaign developmentdata-driven decision makingresource allocationmetrics developmentchange management
Soft Skills
leadershipteam buildingstrategic alignmentinnovationinclusiontrustdevelopmentcommunication
Certifications
Bachelor's Degree