GSK

Senior Global Marketing Director – Multiple Myeloma

GSK

full-time

Posted on:

Location Type: Office

Location: Upper Providence • Pennsylvania • United States

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Job Level

Senior

About the role

  • Lead the development and execution of global marketing strategy for Multiple Myeloma relapsed / refractory Multiple Myeloma indications.
  • Translate customer and patient insights into clear positioning, messaging, and multichannel campaigns.
  • Establish and track key performance indicators to measure commercial impact and inform rapid learning cycles.
  • Manage external agency and vendor partners to deliver high-quality, compliant marketing materials and initiatives.
  • Coach and develop team members and influence senior leaders to secure resources and alignment.
  • Ensure marketing plans comply with relevant regulations and internal policies while maintaining high ethical standards.
  • Drive launch readiness activities including market segmentation, customer journey mapping, and commercial enablement.
  • Collaborate in cross-functional planning with medical affairs, market access, insights, and commercial teams to align goals and tactics.

Requirements

  • Bachelor’s degree in business, life sciences, or a related field.
  • Minimum 10 years of experience in the pharmaceutical or biotech industry.
  • Demonstrated experience leading product launches or major lifecycle campaigns.
  • Strong cross-functional collaboration skills in a matrix environment.
  • Proven ability to use data and insights to inform strategic decisions and measure outcomes.
Benefits
  • Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
global marketing strategymultichannel campaignskey performance indicatorsmarket segmentationcustomer journey mappingcommercial enablementproduct launcheslifecycle campaignsdata analysisstrategic decision making
Soft Skills
leadershipcoachinginfluencingcross-functional collaborationcommunicationteam developmentalignmentethical standardsrapid learningcustomer insights
Certifications
Bachelor’s degree