GS1 Canada

Product Marketing

• Build & Lead a High-Performing Product Marketing Function
• Refine the current team roles and operating model to align with best-in-class product marketing practices.
• Coach and upskill team to become strong product marketers.
• Establish repeatable processes for messaging, positioning, launches, competitive intelligence, and go to market planning.
• Execute responsibly within to meet organizational goals within defined budgets.
• Own Product Positioning, Messaging & Value Propositions
• Develop clear, differentiated value propositions that articulate product value across industries, use cases, and segments.
• Ensure product messaging is consistent across all channels, assets, and customer touchpoints.
• Drive Strategic Go-to-Market (GTM)
• Lead end-to-end GTM strategy for new products, enhancements, and market expansions.
• Partner closely with Product Management, UX, and Community Engagement teams to ensure successful commercial outcomes.
• Create launch frameworks, readiness plans, and measurable success metrics.
• Market, Customer & Competitive Intelligence
• Build a robust insights program that provides the organization with ongoing market, buyer, and competitor intelligence.
• Translate insights into actionable recommendations for product, sales, and leadership.
• Sales Enablement & Revenue Support
• Equip account teams with tools, training, content, and competitive narratives that accelerate engagement velocity.
• Work with account leadership to improve success rates and optimize product storytelling.
• Cross-Functional Leadership
• Serve as the connective tissue between Product, Corporate Communications, Community Engagement, and Customer Success.
• Influence product roadmaps using data-driven market and customer insights.
• Elevate product understanding across the organization.

Director of Product Marketing

Data Analyst

• Work very closely with Product Data team in the implementation of the attribution strategy and data model
• Develop a deep understanding of the GS1 Canada business model, our services and applications
• Become an organization expert in the area of subscriber product content
• Maintain the wiki and governance practices established for attributes
• Actively perform attribute mapping, process and flow diagramming
• Build and maintain the master list of challenges and tasks identified from various pipelines
• Coordinate attribute related inquiries internally
• Become subject matter expert on everything attributes at GS1 Canada
• Collaborate with business analysis teams and participate in the development and build of new solutions design
• Work with stakeholders across the organization to provide product content data support

Product Data Analyst

Bilingual

• Supports all inbound and outbound activity as first point of contact for subscribers, prospects and other resources as required (i.e. phone, email, and written communication) to ensure subscriber activation is completed, and subscriber issues/inquiries are resolved in a timely manner;
• Conducts outbound calls for subscriber growth, cost recovery and development;
• Supports subscriber retention and cost recovery efforts through documentation, collection, and other customer service activities;
• Provides support for data integrity initiatives through reporting and validation of subscriber data;
• Maintains and updates reports as requested or required for analysis for subscriber activity;
• Assists in development of presentation materials;
• Provides administrative support for Industry Support Services team;
• Liaises with other internal departments (i.e. Finance, Implementation Services) as required;
• Ensures ongoing understanding of current and emerging technologies and services provided by GS1 Canada;
• Collaborates as an Industry Support Services resource on Special Projects (i.e. UAT testing);
• Reviews, updates and maintains Standard Operating Procedures (SOPs) and best practices;
• Ensures timely completion of deliverables through milestone setting;
• Develops recommendations on the most efficient approach to routine daily activities;
• Performs various other duties as delegated or assigned.

Bilingual Industry Support Services Coordinator

Public Relations

• Ensures the effectiveness of related sector councils and community working groups as the primary external representative and thought leader with data suppliers and data recipients, as well as industry associations.
• Represents subscribers and maintains a subscriber-focused reach while building relationships, encouraging participation, and supporting adoption compliance, protocol adoption, and strategic planning for GS1 IT systems.
• Facilitates priority planning and ensures all efforts are community-driven, and that these efforts are represented in their objectives, goals, strategies, metrics, and respective risk registers.
• Oversees community engagement and adoption of the GS1 standards framework.
• Develops and executes sector strategies aligned with GS1 Canada’s organizational strategy, drives adoption of standards-based services, and collaborates with the extended leadership team to ensure the organization’s long-term viability and success.
• Builds trusted relationships internally, externally, and globally to deliver value to subscribers, share best practices, capitalize on opportunities, and optimize strategic outcomes.
• Manages industry coordination, encourages associations and other stakeholders to identify long-term business needs, and promotes GS1 Canada’s mission.
• Establishes GS1 standards and GS1 IT system roadmaps, and defines specific objectives and timelines by understanding the sectors’ desired future state and current state, and identifying the gaps to move from current to desired future state.
• Acts as the accountable lead for community groups and working groups, leveraging deep knowledge and insights to define service requirements or enhancements, identify new opportunities, and ensure smooth adoption of GS1 Canada services by data suppliers, data recipients, and related solution providers.
• Collaborates with various departments, including standards and implementation teams, to incorporate sector perspectives and improve user experience, and supports business development and cost-recovery initiatives.
• Advocates for and develops talent, models organizational culture, builds capabilities, and manages a high-performing matrix organization that integrates an enterprise-wide vision and translates it into achievable talent objectives.
• Drives engagement, mentoring, development, performance management, and succession planning to strengthen the leadership team and ensure the organization’s long-term success.
• Supports GS1 Canada’s vision by identifying and developing strategies and budgets targeting specific sectors for subscriber retention and growth, users of GS1 standards, and users of GS1 IT systems.
• Serves as a senior advisor to co-chairs on major changes in the competitive ecosystem, the global context, and external and internal business environments.
• Assists the extended leadership team in developing and overseeing GS1 Canada’s long-term strategies, including achieving and maintaining GS1 Canada’s position as a trusted partner delivering industry value.
• Collaborates with the product management and support teams to define GS1 Canada’s product and innovation strategies and ensure industry needs are communicated and embedded into design and implementation across the industry.
• Assists the extended leadership team and the Chief Financial Officer in developing an annual operating plan that delivers the long-term strategy.
• Ensures all strategies and solutions and their implementations meet the needs of the communities represented.
• Cultivates and manages strong relationships with business partners and vendors, including the global office, member organizations, solution providers, industry leaders, associations, strategic partners, and experts.
• Works with Public Affairs to identify and promote government engagement as a regulator, advocate, or user.

Vice President, Community Engagement – Grocery and Foodservice

Project Manager

• Managing the collaboration between internal teams and external consultants to ensure timely task completion, promoting accountability, teamwork, and motivation.
• Facilitates decision-making by building consensus, navigating challenges, and overcoming interpersonal obstacles. Leads the implementation of team decisions to avoid decision delays.
• Demonstrates inclusivity and integrity within the project team and across the organization.
• Advocates for the team during difficult situations.
• Applies project planning frameworks to manage programs and contribute to portfolio management.
• Directly leads medium to large projects with nominal or medium complexity, developing medium complexity timelines for project completion, with alternative plans in place if needed.
• Establish and monitor project budgets, ensuring alignment with approved financial targets and timelines.
• Setup and maintain project scope within approved baseline budget, using negotiations and adjustments where necessary.
• Manage the triple constraints (schedule, scope, budget) to achieve consistent, predictable outcomes.
• Develop and maintain a risk registry, assess and mitigate business and technical risks, and work with project sponsors to manage the risk plan.
• Utilize risk management tools to identify, assess, and mitigate risks, adjusting resources and budgets as needed.
• Anticipate risks to project success and develop proactive strategies to minimize impact.
• Collaborate with product management to translate customer needs into project requirements.
• Prepare and deliver presentations to business partners, executives, and stakeholders, ensuring clear communication of project status and urgency.
• Present creative solutions to project challenges while conveying the appropriate level of expertise to executives.
• Facilitate program retrospectives, gather insights, and communicate findings to stakeholders.
• Cultivate a culture that embraces change and innovation, positioning uncertainty as an opportunity for growth.
• Support team members in adapting to change and manage the impact of change initiatives.
• Collaborate with relevant teams to address risks and disruptions caused by changes.
• Plan and implement change management strategies, assess impacts, and adjust plans as necessary.
• Set up and launch Agile projects following Domain-Driven Design principles (e.g., SPADO).
• Adapt to new domains of expertise as required and contribute to technical release scheduling.
• Utilize tools such as Azure DevOps and Jira to track and manage projects.

Director of Product Marketing

Product Data Analyst

Bilingual Industry Support Services Coordinator

Vice President, Community Engagement – Grocery and Foodservice

Senior Project Manager