GS1 Canada

Product Marketing

• Develop and execute product marketing strategies supporting the growth and adoption of assigned products, services and solutions
• Lead product positioning, messaging and customer-facing narratives communicating customer value and competitive differentiation
• Partner with Product Management to translate product roadmaps, capabilities and technical features into customer-focused benefits
• Lead go-to-market planning and cross-functional launch readiness for new products, enhancements and strategic initiatives
• Develop go-to-market plans, launch briefs, messaging frameworks and sales enablement materials
• Partner with Demand Generation on awareness and acquisition campaigns
• Partner with Lifecycle Marketing on customer adoption strategies and lifecycle messaging
• Collaborate with Content & Digital Experience on product content, website messaging, sales collateral and digital assets
• Monitor product performance, customer adoption, market trends and competitive activity, recommending improvements
• Define product marketing success metrics and evaluate launch and go-to-market effectiveness
• Gather stakeholder feedback and continuously improve positioning, messaging and go-to-market strategies
• Contribute to annual marketing planning, portfolio planning and cross-functional initiatives

Product Marketing Manager