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Product Marketing Manager
GS1 CanadaProduct Marketing Manager shaping GS1 Canada’s product positioning, messaging and launches. Driving adoption through cross-functional go-to-market strategies, campaigns and sales enablement.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing product marketing strategies, including go-to-market planning and customer-focused messaging. Proven ability to lead cross-functional initiatives and translate complex product features into compelling narratives that drive customer adoption and business growth.
Highest-signal resume keywords
Product Marketing Strategy DevelopmentGo-To-Market PlanningCross-Functional Product Launch LeadershipCustomer-Focused MessagingStakeholder Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningMessaging Framework DevelopmentMarket Trend AnalysisSuccess Metrics DefinitionCustomer Adoption Strategies
Soft Skills
CollaborationCommunicationStakeholder Management
Industry Keywords
Product MarketingStrategic MarketingCustomer Value PropositionSales EnablementLifecycle Marketing
About the role
Key responsibilities & impact- Develop and execute product marketing strategies supporting the growth and adoption of assigned products, services and solutions
- Lead product positioning, messaging and customer-facing narratives communicating customer value and competitive differentiation
- Partner with Product Management to translate product roadmaps, capabilities and technical features into customer-focused benefits
- Lead go-to-market planning and cross-functional launch readiness for new products, enhancements and strategic initiatives
- Develop go-to-market plans, launch briefs, messaging frameworks and sales enablement materials
- Partner with Demand Generation on awareness and acquisition campaigns
- Partner with Lifecycle Marketing on customer adoption strategies and lifecycle messaging
- Collaborate with Content & Digital Experience on product content, website messaging, sales collateral and digital assets
- Monitor product performance, customer adoption, market trends and competitive activity, recommending improvements
- Define product marketing success metrics and evaluate launch and go-to-market effectiveness
- Gather stakeholder feedback and continuously improve positioning, messaging and go-to-market strategies
- Contribute to annual marketing planning, portfolio planning and cross-functional initiatives
Requirements
What you’ll need- 5+ years of experience in product marketing, strategic marketing, go-to-market or a related marketing discipline
- Proven experience developing product positioning, messaging and go-to-market strategies that drive customer adoption and business growth
- Strong understanding of product marketing principles, value proposition development and go-to-market planning
- Experience leading cross-functional product launches and coordinating multiple stakeholders
- Demonstrated ability to translate complex products, services or technical concepts into compelling customer-focused messaging
Benefits
Comp & perks- 🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account GS1 Canada Website LinkedIn All Job Openings 201 - 500 employees Founded 1997 📦 Logistics 💼 Consulting 🍽️ Food & Beverage Logistics
- Consulting
- Food & Beverage GS1 Canada is an organization dedicated to supporting businesses by providing essential barcoding and standardization services. Celebrating the 50th anniversary of the barcode, GS1 Canada offers a range of solutions to enhance commerce through accurate data management, including Global Trade Item Numbers (GTINs), educational resources for small businesses, and standardized processes across various industries such as healthcare, foodservice, and grocery. Their mission is to streamline product identification and improve supply chain efficiency for businesses of all sizes in Canada. Product Marketing Manager Job not on LinkedIn 🔥 0 minutes ago 🏢🏡 North York – Hybrid ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎁 Product Marketing 👻 Ghost score 12% Apply Now Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
- Develop and execute product marketing strategies supporting the growth and adoption of assigned products, services and solutions
- Lead product positioning, messaging and customer-facing narratives communicating customer value and competitive differentiation
- Partner with Product Management to translate product roadmaps, capabilities and technical features into customer-focused benefits
- Lead go-to-market planning and cross-functional launch readiness for new products, enhancements and strategic initiatives
- Develop go-to-market plans, launch briefs, messaging frameworks and sales enablement materials
- Partner with Demand Generation on awareness and acquisition campaigns
- Partner with Lifecycle Marketing on customer adoption strategies and lifecycle messaging
- Collaborate with Content & Digital Experience on product content, website messaging, sales collateral and digital assets
- Monitor product performance, customer adoption, market trends and competitive activity, recommending improvements
- Define product marketing success metrics and evaluate launch and go-to-market effectiveness
- Gather stakeholder feedback and continuously improve positioning, messaging and go-to-market strategies
- Contribute to annual marketing planning, portfolio planning and cross-functional initiatives 🎯 Requirements
- 5+ years of experience in product marketing, strategic marketing, go-to-market or a related marketing discipline
- Proven experience developing product positioning, messaging and go-to-market strategies that drive customer adoption and business growth
- Strong understanding of product marketing principles, value proposition development and go-to-market planning
- Experience leading cross-functional product launches and coordinating multiple stakeholders
- Demonstrated ability to translate complex products, services or technical concepts into compelling customer-focused messaging Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score View More Product Marketing Manager Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Remote jobs Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates About us Is Remote Rocketship legit? Privacy policy Terms of service Job board SEO course Remote Job Search MasterClass Resume Review AI Apply Copilot OpenClaw job finder API docs Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs