Grupo Real

Revenue Operations

• Structure segmentation and clustering of the customer base;
• Define performance, propensity, profitability and risk cohorts;
• Create commercial and financial prioritization models;
• Develop lifecycle strategy for the customer portfolio;
• Identify levers to grow TPV (Total Payment Volume) and receivables cession;
• Define monetization strategies by customer profile;
• Maximize LTV and customer retention;
• Build profitability models by customer and cohort;
• Direct commercial activity priorities;
• Define appropriate offers for each customer profile;
• Build activation, retention and win-back (recovery) campaigns;
• Integrate commercial and financial intelligence;
• Turn transactional data into operational strategy;
• Develop performance indicators for the ecosystem;
• Identify expansion and monetization opportunities;
• Establish an analytical view of the financial value chain.

Portfolio & Revenue Strategy Analyst