Grupo ICOM

Marketing

• Define digital marketing strategies using all necessary tools (e.g., websites, email, social media and blogs);
• Research current products, services and strategies to identify new opportunities;
• Analyze traffic metrics and recommend solutions to increase online presence;
• Monitor SEO/SEM processes, marketing performance metrics and sales to forecast trends;
• Build strong customer relationships through social media engagement;
• Stay up to date with target audience preferences and proactively propose new campaigns;
• Collaborate with Marketing, Sales, Design and Content teams to optimize the customer experience and ensure brand consistency;
• Identify advertising needs;
• Establish digital marketing best practices;
• Keep up to date with developments in digital technologies;

Marketing Strategist – Santana, São Paulo