GrowthPair

SEO Marketing

• SEO is no longer just about ranking in the traditional “10 blue links.” The search landscape is shifting toward AI-generated results (e.g., Google AI Overviews, ChatGPT, Perplexity) and zero-click searches. This demands strategies that go beyond old practices. For both established and early-stage websites, the goal is to combine advanced on-page, off-page, and technical SEO with outreach that builds authority, earns citations, and increases inclusion in AI-generated summaries.
• Ensure sitemaps are always complete, up-to-date, and submitted to Google Search Console and Bing Webmaster Tools
• Perform advanced technical SEO audits quarterly (crawlability, site architecture, CWV, schema, indexing)
• Conduct monthly keyword research and build the SEO editorial calendar
• Review and optimize all new content before publishing (titles, headings, meta, schema, interlinking)
• Improve internal linking strategy to maximize authority flow
• Oversee outreach campaigns to secure backlinks and AI citation opportunities (critical for E-E-A-T and AI trust)
• Monitor AI-generated search results for brand inclusion and identify opportunities
• Track rankings, traffic, and conversions; generate monthly SEO reports with actionable recommendations
• Collaborate with content, design, and dev teams to ensure SEO best practices are integrated early
• Manage both on-page and off-page SEO efforts across multiple sites
• Stay updated on SEO trends, algorithm updates, and AI search developments

Search Engine Optimization Specialist