GrowthPair

Influencer Marketing

• Develop and execute influencer marketing strategies aligned with brand and growth objectives.
• Source, vet, negotiate, and manage relationships with influencers and content creators across multiple platforms.
• Build and nurture a strong creator and ambassador community through ongoing engagement and relationship management.
• Manage gifting, seeding, affiliate, whitelisting, and paid partnership campaigns.
• Create campaign briefs and collaborate with creators to produce high performing content.
• Track campaign performance, creator ROI, affiliate revenue, and key growth metrics.
• Partner with internal teams including paid media, brand, lifecycle, and creative to maximize campaign impact.
• Maintain influencer databases, creator CRM systems, contracts, and reporting processes.
• Stay up to date on influencer marketing trends, platform updates, and creator economy best practices.

Influencer Marketer