Search Engine Optimization Specialist
The Boutique COO
Search Engine Optimization Specialist
GrowthPair
full-time
Posted on:
Origin: • 🇵🇭 Philippines
Visit company websiteJob Level
Mid-LevelSenior
About the role
- SEO is no longer just about ranking in the traditional “10 blue links.” The search landscape is shifting toward AI-generated results (e.g., Google AI Overviews, ChatGPT, Perplexity) and zero-click searches. This demands strategies that go beyond old practices. For both established and early-stage websites, the goal is to combine advanced on-page, off-page, and technical SEO with outreach that builds authority, earns citations, and increases inclusion in AI-generated summaries.
- Ensure sitemaps are always complete, up-to-date, and submitted to Google Search Console and Bing Webmaster Tools
- Perform advanced technical SEO audits quarterly (crawlability, site architecture, CWV, schema, indexing)
- Conduct monthly keyword research and build the SEO editorial calendar
- Review and optimize all new content before publishing (titles, headings, meta, schema, interlinking)
- Improve internal linking strategy to maximize authority flow
- Oversee outreach campaigns to secure backlinks and AI citation opportunities (critical for E-E-A-T and AI trust)
- Monitor AI-generated search results for brand inclusion and identify opportunities
- Track rankings, traffic, and conversions; generate monthly SEO reports with actionable recommendations
- Collaborate with content, design, and dev teams to ensure SEO best practices are integrated early
- Manage both on-page and off-page SEO efforts across multiple sites
- Stay updated on SEO trends, algorithm updates, and AI search developments
Requirements
- 3+ years proven experience in advanced SEO (on-page, off-page, and technical SEO at pro level)
- Strong expertise in technical audits, structured data, CWV optimization, and index management
- Experience in outreach and link acquisition strategies (travel or high-authority sites a plus)
- Skilled in keyword research, competitive analysis, and editorial SEO planning
- Proficient with tools like SEMrush, Ahrefs, Screaming Frog, and Google Search Console
- Ability to translate technical SEO into clear, actionable business recommendations
- Strong reporting and analytical skills, capable of presenting to non-technical stakeholders
- Knowledge of AI search trends and E-E-A-T best practices
- Interest in travel or cultural content is welcome, but not required
