GrowPath

Product Marketing

• Execute a balanced strategy of outbound prospecting (cold calls, emails, LinkedIn outreach) and inbound lead follow-up
• Qualify inbound leads and convert them into booked meetings for the sales team
• Identify and target high-value accounts through research and strategic outreach
• Own a monthly quota for qualified meetings set with target prospects
• Represent the company at industry conferences, trade shows, and networking events
• Work closely with marketing and sales teams to refine messaging and targeting

Go-To-Market Representative