Go-To-Market Representative

GrowPath

Go-To-Market (GTM) Representative driving pipeline generation through inbound and outbound prospecting efforts. Collaborating with sales and marketing to accelerate business growth in remote capacity.

Posted 4/14/2026full-timeRemote • North Carolina • 🇺🇸 United StatesJunior💰 $55,000 per yearWebsite

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Execute a balanced strategy of outbound prospecting (cold calls, emails, LinkedIn outreach) and inbound lead follow-up
Qualify inbound leads and convert them into booked meetings for the sales team
Identify and target high-value accounts through research and strategic outreach
Own a monthly quota for qualified meetings set with target prospects
Represent the company at industry conferences, trade shows, and networking events
Work closely with marketing and sales teams to refine messaging and targeting

Requirements

What you’ll need

1–3+ years of experience in a sales development, business development, or GTM role
Strong communication skills (written, verbal, and in-person)
Comfortable with both outbound outreach and inbound lead engagement
Experience using CRMs (e.g., HubSpot) and sales engagement platforms (e.g., Apollo.ai)
Willingness to travel for conferences and events

Benefits

Comp & perks

Unlimited PTO, within reason
Medical, Dental and Vision benefits package

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales developmentbusiness developmentGTM

Soft Skills

communicationoutbound outreachinbound lead engagement