Growe Talents

Gamification Manager

Growe Talents

full-time

Posted on:

Location Type: Remote

Location: Anywhere in the World

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About the role

  • Own the execution of gamification strategies to drive player activation, retention, and reactivation;
  • Design, launch, and optimise gamification campaigns, including tournaments, missions, and quests;
  • Define and apply player segmentation to deliver targeted and personalised gamification experiences;
  • Manage and maintain gamification content within the back office, ensuring accuracy, consistency, and quality;
  • Ensure all gamification content aligns with the overall promotional and brand strategy;
  • Own the gamification calendar, plan initiatives, prioritise effectively, and ensure timely execution;
  • Continuously test and validate all setups to ensure a flawless player experience and correct campaign functionality;
  • Collaborate cross-functionally with Product, Marketing, CRM, Design, Content, and Analytics teams to deliver impactful campaigns.

Requirements

  • 1.5+ years of experience in CRM, Retention, or Gamification roles within iGaming;
  • Hands-on experience with gamification mechanics, such as bonuses, quests, missions, tournaments, and level systems;
  • Experience working with gamification platforms, such as Smartico or similar tools;
  • Strong understanding of player behaviour, motivation drivers, and engagement mechanics;
  • Strong analytical mindset and ability to evaluate performance and optimise campaigns based on data;
  • Experience working with cross-functional teams, including Product, Design, Data, and Content;
  • High attention to detail and ability to manage multiple campaigns simultaneously;
  • Upper-Intermediate English, both spoken and written.
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
gamification strategiesgamification campaignsplayer segmentationgamification mechanicsanalytical mindsetperformance evaluationcampaign optimisationcontent management
Soft Skills
attention to detailcross-functional collaborationtime management