Growe Talents

Marketing Lead

Growe Talents

full-time

Posted on:

Location Type: Remote

Location: Colombia

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Job Level

Senior

About the role

  • Lead and scale media buying across digital channels while maintaining competitive CPA;
  • Test and launch new traffic sources and alternative ad solutions;
  • Own the strategic partnership with the Affiliate Department, ensuring high-quality traffic (NGR, LTV, ROI);
  • Drive regional brand growth through digital and offline initiatives aligned with local culture;
  • Implement and optimize SEO strategies to drive sustainable traffic growth.

Requirements

  • 3+ years of performance marketing experience within the iGaming or Fintech sectors;
  • Deep understanding of the LATAM iGaming landscape, including local player behavior, cultural insights, and regulatory specifics;
  • Strong network of LATAM affiliate partners and local influencers/tipsters ready for activation (a strong plus);
  • Expert-level proficiency in managing and optimizing CPA, LTV, and GGR metrics;
  • Hands-on experience with attribution tools (AppsFlyer, Adjust, etc.);
  • Proven success managing substantial monthly budgets across Google, Meta, and alternative ad networks, including navigating industry-specific tracking challenges.
Benefits
  • Health & Wellness Focus
  • Global Medical Coverage
  • Growth Opportunities
  • Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
  • Performance-Driven Rewards
  • Dynamic Work Environment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingmedia buyingSEO strategiesCPA managementLTV optimizationGGR metricsattribution tools
Soft Skills
strategic partnershipbrand growthcultural insights