Growcer

Growth Marketing

• Own email marketing & lifecycle plan, build, send, and optimize all email marketing campaigns — newsletters, nurture sequences, product announcements, event invites, fundraising appeals
• Own segmentation and personalization strategy across our audiences (prospects, customers, partners, donors)
• Own the campaign calendar and manage send cadence across all active campaigns and sequences
• Run A/B tests on subject lines, copy, CTAs, and send times — and act on the results
• Own campaign attribution end to end: connect every email, sequence, and campaign touchpoint to downstream revenue activity
• Design and execute outbound email campaigns targeting our ICP markets
• Build AI-augmented workflows for prospect research, list enrichment, and message personalization at scale
• Serve as day-to-day administrator of our HubSpot instance across Marketing & Sales
• Maintain data hygiene: deduping, enrichment, lifecycle stages, lead scoring, list segmentation
• Build and optimize workflows, properties, deal pipelines, and dashboards
• Write email copy that sounds like us — direct, warm, mission-aligned, free of marketing jargon
• Adapt voice for different audiences: a school nutrition director and a Tribal economic development officer don't read the same email
• Support the wider team with copy for landing pages, ads, and one-pagers as needed
• Design, build, and maintain campaign landing pages, lead magnets, webinar registration flows, and forms (HubSpot CMS, Zoom, Webflow, or similar)

Growth Marketer