E-commerce Content Specialist – Apprenticeship
Groupe AYOR
internship
Posted on:
Location Type: Office
Location: Paris • France
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Job Level
About the role
- Bring product content to life
- Rewrite and optimize product pages
- Harmonize content according to an editorial line focused on artisans & DIYers
- Present technical information clearly
- Implement SEO actions to improve visibility and performance
- Structure a product catalog that makes users' lives easier
- Contribute to the creation and improvement of the site taxonomy/navigation structure
- Optimize site navigation
- Oversee creation of product visuals
- Prepare creative briefs and follow up on production
- Gather and translate field requirements
- Collaborate on marketing operations
- Perform basic performance analysis
Requirements
- Currently enrolled in a Bac+2/3 apprenticeship program in digital communication (digital marketing, e-commerce, communication, UX, content management…) or in NDRC (Negotiation and Digitalization of Customer Relationships)
- Excellent writing skills
- Comfortable structuring information
- Interest in technical products
- UX sensitivity
- Proficient with office software (e.g., MS Office/Google Workspace)
- Basic SEO knowledge is a strong plus
Benefits
- Work on product content optimization & digital experience
- Exposure to both B2B and B2C environments
- Real immersion in a high-product-volume B2B/B2C e-commerce operation
- Opportunity to grow skills in copywriting, digital and UX
- Concrete insight into the workings of a complex product catalog
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOcontent optimizationinformation structuringperformance analysissite navigation optimizationproduct catalog structuringcreative brief preparation
Soft Skills
writing skillscollaborationcommunicationorganizational skillsUX sensitivity
Certifications
Bac+2/3 apprenticeship in digital communicationNDRC