Field Marketing Director – Americas
GroupBy Inc.
full-time
Posted on:
Location Type: Remote
Location: North Carolina • United States
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Job Level
About the role
- Design and Run Integrated Campaigns: Plan and execute multi-channel programs across paid social, display, email, webinars, ABM, and field events—localising content and messaging for NA markets while leveraging AI-powered tools to automate personalisation and scale execution
- Lead Regional Events and Partner Co-Marketing: Plan and execute trade shows, executive roundtables, and partner activations with Microsoft, Google Cloud, and AWS—managing pre-/post-event strategies to maximise pipeline attribution and ROI
- Own Quarterly Pipeline Targets for NA: Build and execute demand generation plans by country and segment, working with the VP of Sales to deliver marketing-sourced pipeline with clear attribution to campaigns and channels
- Execute Account-Based Marketing (ABM) Plays: Build and run 1:1 and 1:few ABM programs for priority enterprise retail accounts, developing account-specific content and coordinating with SDRs/AEs on targeting, engagement strategies, and pipeline acceleration
- Partner with Sales and Enable Revenue Growth: Align on SLAs with SDR/AE teams for lead handoffs and qualification; participate in weekly pipeline reviews; create sales enablement assets including pitch decks, case studies, battle cards, and ROI calculators tailored to NA retail buyers
- Instrument Full-Funnel Attribution and Analytics: Own regional dashboards in Salesforce and HubSpot that track MQL→SQL→Opportunity conversion, pipeline velocity, campaign ROI, cost per opportunity, and CAC payback—driving data quality and continuous optimization
Requirements
- 7-10 years of B2B Enterprise technology demand generation experience with a proven track record of hitting marketing goals in NA markets, including demonstrated success generating pipeline and achieving marketing revenue attribution goals in enterprise environments
- Strong proficiency with Salesforce and HubSpot, including campaign tracking, lead scoring, multi-touch attribution, and dashboard creation, plus experience with ABM platforms and paid media channels
- Cross-functional collaboration and sales partnership skills with the ability to align with Sales, SDR, Product Marketing, and Partnerships teams; influence without direct authority; and operate effectively in fast-paced, high-growth environments
- Analytical and data-driven mindset with ability to analyse funnel metrics (MQL→SQL, SQL→Opportunity conversion rates), calculate ROI, and translate data into actionable insights and optimisation strategies
Benefits
- Be part of an innovative company at the forefront of AI-powered commerce
- Work with a dynamic and collaborative team shaping the future of retail
- Opportunity to make a significant impact on the company’s digital growth strategy
- Competitive salary, benefits, and career development opportunities
- Be part of a fast growing global company
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationaccount-based marketingpipeline attributioncampaign trackinglead scoringmulti-touch attributiondata analysisROI calculationcontent localizationcampaign execution
Soft Skills
cross-functional collaborationinfluence without authorityanalytical mindsetdata-driven decision makingsales partnershipcommunication skillsstrategic planningadaptabilityproblem-solvingteamwork