Develop succinct and powerful go-to-market briefs for all acquisition campaigns, initiatives, and tentpoles across multiple audiences, including Hispanics.
Lead/own campaign plan of record and workback schedules for assigned acquisition campaigns.
Drive go-to-market execution and orchestration to ensure strategy consistency and optimization through all channels and for all audiences.
Work with competitive insights, trends, and substantiation to inform go-to-market plan.
Collaborate with numerous internal stakeholders to ensure seamless marketing execution across all channels/tactics—advertising, paid media, PR, dotcom and other sales channels, legal, brand/messaging, and more.

Requirements

2-5 + years of communications or campaign strategy experience for large to mid-sized enterprise with emphasis on automation, personalization, and efficiency (Subscription Service / SVOD experience preferred)
Excellent communication and storytelling skills
Experience in Video, streaming services, entertainment, and the sports industry
Familiarity with Braze Real-Time Customer Engagement Platform or Salesforce Marketing Cloud Enterprise Cross-Channel Marketing Platform
Familiarity with tools like Salesforce, HubSpot, or similar CRM/marketing platforms
Bachelor’s, MBA, or advanced degree in Marketing or Business
Microsoft Suite of Products

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

campaign strategygo-to-market executionautomationpersonalizationefficiencycommunicationsstorytellingmarketingCRMdata analysis

collaborationcommunicationorganizationalleadershipstrategic thinkingproblem-solvingcreativityadaptabilityattention to detailstakeholder management

Bachelor’s degreeMBAadvanced degree in Marketingadvanced degree in Business