Grossman Solutions

Director

• Develop impactful integrated digital communications strategies that advance The States Project’s objectives and expand its reach and revenue
• Serve as a content curator and connector and drive the coordination of strategic messaging on all platforms across the organization, including social media channels, paid ads, website, and email
• Work closely with department leaders to support their efforts to integrate coordinated messaging in their digital content
• Demonstrate a deep understanding of data, performance metrics, and fundraising within a high compliance structure and effectively apply this knowledge to increase the impact of all digital communications
• Provide strategic guidance, counsel, thought-partnership, and training to organizational leaders regarding Future Now’s digital communications using data-driven insights, translating complex data into clear recommendations
• Provide collaborative advice and guidance on digital fundraising strategies to Future Now initiatives, including The States Forum and Heartland Signal
• Effectively lead, mentor, and manage a team of staff and outside consultants
• Own the program’s acquisition targets, including list growth and conversion rates
• Lead the daily development and curation of integrated digital content for all channels and campaigns, and drive the long-term digital communications strategies
• Develop a strategy to optimize The States Project’s audiences and work with the team to test and develop content strategies to convert each audience segment
• Provide data-driven guidance to all teams to improve the performance of their digital communications, translating high level information into actionable tactics and strategy
• Oversee the continuous collection, measurement, and analysis of high-level performance data across all platforms, including attribution, customer acquisition costs, and revenue impacts
• Serve as the thought leader for developing and implementing testing strategies, continually test messaging across all digital channels, and provide clear analysis to the team to increase the impact of their communications
• Support the teams across the organization, including the directors of the Giving Circles, with strategic advice on content curation and best practices to optimize their communications with donors and potential donors
• Increase the overall performance of the digital fundraising program

Director of Digital Fundraising Strategy