Grindr

Senior Growth Marketing Manager, Woodwork

Grindr

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $180,000 - $220,000 per year

Job Level

Senior

About the role

  • You'll own the end-to-end growth marketing strategy for Woodwork — building the structure, rigor, and execution muscle for a new business unit.
  • You'll work at the intersection of paid media, lifecycle marketing, and in-funnel optimization, with a sharp focus on converting users across a complex, regulated marketing landscape.
  • Shape and execute our growth marketing strategy, establishing frameworks for acquisition, conversion, and retention that reflect the realities of a HIPAA-regulated, privacy-constrained environment.
  • Own our paid media program — manage agency relationships for Meta and Google campaigns, set strategy and KPIs, and ensure performance is continuously optimized. You own the output, even when execution is outsourced.
  • Connect the funnel — you'll build the connective tissue between in-app campaigns, email, SMS, and paid channels to create a coherent, measurable customer journey.
  • Partner closely with product and clinical ops teams on in-funnel testing, working to reduce friction at every stage of the onboarding flow.
  • Navigate regulated marketing constraints — understand what we can and can't say across email, SMS, and paid platforms in a healthcare context, and find creative ways to perform within those guardrails.
  • Build toward audience understanding — work with our data and product teams to develop privacy-safe approaches to understanding who our buyers are, improving attribution, and informing messaging strategy.
  • Own promotions and incentives strategy — determine the optimal offers, discounts, and incentive structures that drive first-time conversion and long-term retention without eroding unit economics.
  • Partner closely with product management to drive an integrated growth strategy. You'll have a seat at the table on funnel and product decisions — because you know that changes in conversion flows and retention have a direct impact on CAC and LTV, and that some of the highest-leverage growth work happens inside the product itself.
  • Track, measure, and report on key growth metrics, with revenue growth at reasonable unit economics as your north star.

Requirements

  • Have 8+ years of growth or performance marketing experience, with meaningful time spent at a healthtech, telehealth, or other regulated DTC company (think Hims & Hers, Ro, Noom, Thirty Madison, or similar).
  • Have operated in a HIPAA-adjacent or privacy-constrained marketing environment — you understand how it shapes what you can track, what you can say, and how you think about attribution.
  • Have owned a paid media program end-to-end, including managing agency relationships and holding partners accountable to performance.
  • Are comfortable building strategy from scratch — this isn't a role where the playbook exists. You'll need to create it.
  • Understand full-funnel thinking: you connect acquisition to activation to retention and aren't satisfied optimizing just one part.
  • Have a scrappy, ownership-oriented mindset — you can work lean, move fast, and thrive in ambiguity.
  • Are data-driven but not data-paralyzed — you can make smart decisions with imperfect information and limited attribution.
  • Are a strong cross-functional collaborator, equally comfortable working with product, clinical ops, legal, and creative teams.
  • Exposure to lifecycle marketing (email, SMS, in-app) and how to sequence messaging across a patient or subscriber journey a plus.
Benefits
  • Health, Dental & Vision Full premium coverage for you. Partial coverage for dependents.
  • Family Formation Up to $200,000 in fertility and family-building support, covering IVF, surrogacy, egg freezing, and adoption.
  • Retirement: 401(k) with 6% match and immediate vesting.
  • Compensation: Industry-competitive compensation, company bonus, and equity for every employee.
  • Gender-Affirming Care : Industry-leading gender-affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more.
  • Time Off & Rest Flexible vacation policy. Two company-wide rest weeks per year.
  • Other Benefits: Monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketingperformance marketingpaid medialifecycle marketingin-funnel optimizationcustomer journey mappingattribution analysisdata-driven decision makingfull-funnel thinkingstrategy development
Soft Skills
cross-functional collaborationownership-oriented mindsetadaptabilitycreativityproblem-solvingcommunicationstrategic thinkinganalytical skillsexecution focusagility