Product Marketing Manager – Core
Grindr
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • United States
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Salary
💰 $117,000 - $155,500 per year
About the role
- Synthesize Insights: Turn customer, market, and competitive insights into actionable recommendations that shape Grindr’s core product experience.
- Strategic Influence: Partner with Product and Design to guide roadmap priorities and feature development, ensuring that enhancements to the core experience meet user needs and business goals.
- GTM Strategy & Execution: Develop and implement go-to-market strategies for product launches, including winning naming, messaging, positioning, and campaign narratives. Set goals and metrics for success, and coordinate with cross-functional teams to ensure flawless execution.
- Lifecycle Impact: Drive strategies across the full user journey — from awareness and onboarding to engagement, reactivation, and retention.
- Problem-Solving: Tackle complex challenges with a strategic mindset, creating thoughtful recommendations and action plans.
- Measure Success: Define KPIs, track adoption and engagement metrics, evaluate campaign performance, and continuously iterate to maximize product and marketing impact.
Requirements
- Experience: 8+ years of experience delivering successful go-to-market, engagement, and growth strategies, with 5+ years specifically in product marketing, ideally within the tech or dating app industry.
- Action-Oriented: Proactive, collaborative, and a master of simplification. You continually push towards clarity and driving delivery of strong results.
- Self-Starter: Hard-working, detail-oriented, and organized. You thrive in challenging environments and are undeterred by complexity.
- Master Communicator: Excellent written and verbal communication skills, comfortable presenting and sharing work with executive leadership. Strong interpersonal skills to influence and motivate people at all levels across various functions.
- Product Marketing Mindset: Ability to distill the essence of complex products and convey the value they create. You can develop a strong messaging hierarchy, effective strategies, and impactful go-to-market plans.
- Lifecycle Expertise: Deep understanding of the customer lifecycle — from acquisition and onboarding through engagement, retention, and reactivation — with the ability to design marketing strategies that maximize user value at every stage.
- Analytical Skills: Outstanding ability to use data to craft insightful stories, inform strategies, and guide decision-making.
Benefits
- Health, Dental & Vision Full premium coverage for you. Partial coverage for dependents.
- Family Formation Up to $200,000 in fertility and family-building support, covering IVF, surrogacy, egg freezing, and adoption.
- Retirement: 401(k) with 6% match and immediate vesting.
- Compensation: Industry-competitive compensation, company bonus, and equity for every employee.
- Gender-Affirming Care: Industry-leading gender-affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more.
- Time Off & Rest: Flexible vacation policy. Two company-wide rest weeks per year.
- Other Benefits: Monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
go-to-market strategyproduct marketingKPI definitioncampaign performance evaluationuser engagement metricscustomer lifecycle managementstrategic recommendationsdata analysismessaging hierarchy developmentmarketing strategy design
Soft Skills
problem-solvingaction-orientedcollaborativedetail-orientedorganizedexcellent communicationinterpersonal skillsinfluencingself-starterstrategic mindset