GRF CPAs & Advisors

Marketing

• We are seeking a highly motivated and detail-oriented Proposal/Sales Enablement Manager to join our team. This role is responsible for managing the entire proposal lifecycle—from lead tracking and proposal development to client interviews and post-submission reporting. The Proposal/Sales Enablement Manager will play a key role in driving growth by ensuring timely, high-quality, and strategic responses to opportunities. The ideal candidate is a strong collaborator with the flexibility to work across multiple service lines and go-to-market initiatives, adapting to shifting priorities in a fast-paced professional services environment.
• Location: Bethesda, MD (hybrid schedule)
• Essential Functions:
• 1. Proposal Management: Lead the end-to-end proposal process, including RFP/RFI/RFQ responses, coordinating information from subject matter experts, drafting content, assigning proposal workload, incorporating thought leadership where appropriate, and ensuring timely delivery of high-quality submissions.
• 2. Lead & Opportunity Tracking: Partner with business development and marketing teams to track new opportunities, maintain pipeline visibility, and support capture planning.
• 3. Sales Enablement: Work with marketing team members to develop and maintain sales tools, templates, and qualifications materials to support service line growth and client engagement.
• 4. Interview & Presentation Support: Coordinate and prepare teams for client presentations and interviews, including coaching, messaging, and collateral development.
• 5. Cross-Functional Collaboration: Work closely with partners, service line leaders, and marketing colleagues to align proposals and sales materials with firm strategy and brand.
• 6. Process & Reporting: Establish proposal best practices, maintain a content library, track win/loss outcomes, and deliver regular reporting on proposal activity and results.
• 7. Flexibility & Adaptability: Manage multiple concurrent projects across service lines, adjusting quickly to new priorities and deadlines.

Proposal Marketing Manager