
Senior Account Executive
Gregory FCA
full-time
Posted on:
Location Type: Hybrid
Location: Boston • Massachusetts • United States
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Salary
💰 $65,000 - $75,000 per year
Job Level
About the role
- Proactively search for story opportunities and industry trends and proactively place stories in the media.
- Conduct media outreach, focusing on higher value media targets and directing junior staff.
- Write press releases, blog posts, media queries, bylines and social media posts.
- Edit and align with strategic messaging of the campaign.
- Meet all compliance requirements.
- Brief client on anticipated topics and themes of interviews and appearances.
- Prepare and draft talking points to be approved by the Vice President, to share with the client in a timely fashion in advance of appearance.
- Support VP in onboarding new clients - implementing scope of work, creating a messaging matrix, identifying short and long term campaign goals, etc.
- Actively engage and communicate with clients as required via email, phone, video conference, or in-person.
- Attend, participate and lead client calls and briefings as specified by the Vice President.
- Provide strategic input, analysis and feedback on client calls in addition to providing updates and statuses.
- Creative, review and edit Google docs and Excel spreadsheets (client reports, agendas, etc) assure strategic direction of campaign, adjust and enhance as needed.
- Stay current and add to personal understanding of issues, processes, terms, products, and regulations specific to clients industries by reading and subscribing to appropriate media, blogs, social feeds, etc. Master increasingly sophisticated issues that impact clients’ business and industry.
Requirements
- Four to seven years PR experience
- An undergraduate degree in communications, public relations, journalism, English, or a similar major.
- Passion for media relations
- Superior communication skills, both verbal and written
- Team first attitude, ability to work with junior and senior team members
- Client service oriented
- Adaptable to changing work demands and priorities; detail oriented
- Self-starter with a positive attitude
- Organized and effective multi-tasker
- Proficiency in Google Workspace, Microsoft Office, and operational and productivity tools
- Understanding of AI and how it can support work
Benefits
- health insurance
- 401(k) plan
- paid time off
- paid holidays
- life insurance
- short-term and long-term disability insurance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
media outreachpress releasesblog postsmedia queriesbylinessocial media postsstrategic messagingclient reportstalking pointscampaign goals
Soft Skills
superior communication skillsteam first attitudeclient service orientedadaptabledetail orientedself-starterpositive attitudeorganizedeffective multi-tasker