Greenlight

Growth Marketing Manager, Conversion – Experimentation

Greenlight

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $105,000 - $145,000 per year

About the role

  • Develop and lead the full-funnel Conversion Rate Optimization (CRO) roadmap aligned to both registration and device purchase growth targets
  • Design and execute A/B and multivariate testing strategies across marketing pages, signup flows, onboarding, and upsell experiences
  • Build a structured experimentation backlog informed by analytics, user behavior insights, and growth hypotheses
  • Prioritize tests using impact/effort/confidence frameworks
  • Document experiment learnings to inform product, marketing, and lifecycle strategy
  • Own onsite product merchandising strategy across web and Amazon storefronts
  • Optimize how financial products and plans are presented, compared, and prioritized
  • Test plan positioning, pricing presentation, bundling, and anchoring strategies
  • Improve product comparison frameworks to reduce decision friction
  • Refine value proposition messaging for different audience segments and traffic sources
  • Collaborate with product and pricing teams on offer structure and onsite optimizations
  • Design seamless transitions from marketing pages into registration and KYC flows
  • Reduce friction between onsite conversion and account creation
  • Optimize multi-step signup experiences and form completion rates
  • Improve mobile-first conversion experiences
  • Ensure compliance and trust signals are integrated without negatively impacting conversion
  • Build test and learn UX experiments to optimize entire Greenlight product offering with a customer first centric lens

Requirements

  • 5 to 8 years in Conversion Rate Optimization (CRO), growth marketing, product growth or performance UX roles
  • Experience in fintech, financial services, or regulated industries preferred
  • Proven track record increasing conversion rates through experimentation and UX optimizations.
  • Hands-on experience managing MarTech stacks and marketing tracking implementations
  • Experience collaborating with marketing, product, engineering, analytics and lifecycle teams.
  • Ability to manage Shopify site, apps and funnel optimizations for ecommerce
  • Experience overseeing Amazon storefronts and product listing page optimizations
Benefits
  • Medical, dental, vision, and HSA match
  • Paid life insurance, AD&D, and disability benefits
  • Traditional 401k with company match
  • Unlimited PTO
  • Paid company holidays and pop-up bonus holidays
  • Professional development stipends
  • Mental health resources
  • 1:1 financial planners
  • Fertility healthcare
  • 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
  • Flexible WFH, both remote and in-office opportunities
  • Fully stocked kitchen, catered lunches, and occasional in-office happy hours
  • Employee resource groups
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Conversion Rate Optimization (CRO)A/B testingmultivariate testinganalyticsuser behavior insightsproduct merchandisingpricing presentationUX optimizationsfunnel optimizationKYC flows
Soft Skills
collaborationprioritizationdocumentationcustomer-centric approachstrategic thinkingcommunicationproblem-solvinganalytical thinkingleadershipadaptability