Greenhouse Software

Growth Marketing Manager

Greenhouse Software

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $95,800 - $109,524 per year

About the role

  • Manage, optimize, and scale paid media campaigns across key channels (e.g., LinkedIn, Meta, Google Ads, programmatic/display, directories, and PPL partners) to support full-funnel demand generation goals across segmented audiences.
  • Own day-to-day campaign execution, including building new campaigns, setting up audiences, rotating creative, implementing tests, and monitoring pacing and budgets across regions and segments.
  • Conduct regular account audits across platforms (naming conventions, tracking, pixels, exclusions, frequency, audience health) and implement changes that improve channel performance and data quality.
  • Serve as the primary POC and relationship owner for select channel and vendor partners (e.g., DSP, ABM/display, directories, PPL vendors), coordinating approvals, communicating priorities, and keeping work on schedule.
  • Own directory and PPL program management, including profile governance, creative and messaging updates, partner enablement, and ongoing performance monitoring to ensure efficiency and lead quality.
  • Build and deliver recurring performance reports (monthly and quarterly) as well as ad hoc views that summarize results, explain performance drivers, and recommend clear next steps for optimization.
  • Track, reconcile, and forecast channel and campaign budgets in partnership with your manager, flagging pacing issues early and recommending reallocations to hit spend and performance targets.
  • Collaborate with regional and cross-functional partners to align paid media campaigns with broader initiatives, ensuring messaging, audiences, and landing pages are consistent across channels.
  • Contribute to audience and targeting strategy, including the standardization and upkeep of job title, intent, customer, partner, and prospect audiences across platforms to drive scale while protecting efficiency.
  • Maintain and evolve documentation, playbooks and checklists for campaign setup, optimization, QA, and reporting so that best practices are clearly defined and repeatable.
  • Support special projects and experiments (e.g., new channels, campaign pilots, creative or landing page tests) that help the Growth team unlock new sources of efficient demand.
  • Additional projects and responsibilities as business needs require

Requirements

  • 2–3 years of experience in growth, performance, or paid media marketing in a B2B SaaS or similar long-sales-cycle environment.
  • Hands-on experience managing campaigns in at least two major paid channels (e.g., LinkedIn Campaign Manager, Meta Ads Manager, Google Ads, programmatic/DSP, ABM/display tools, or review/directory/PPL platforms).
  • Strong understanding of performance marketing fundamentals, including audience/targeting strategy, bidding, budget pacing, creative testing, and full-funnel metrics (CTR, CPC, CPL, pipeline influence).
  • Demonstrated success translating strategic direction into detailed campaign execution, with proven examples of optimizations that improved efficiency or lead quality.
  • Experience managing vendor and/or agency relationships, including handling day-to-day communications, providing clear briefs, and reviewing recommendations against goals.
  • Comfortable with marketing and web analytics tools (e.g., platform reporting, web analytics, marketing automation/CRM/BI dashboards) and using data to inform decisions and prioritize tests.
  • Strong attention to detail and operational rigor, with the ability to QA campaign setup, troubleshoot issues, and ensure tracking, budgets, and naming conventions are accurate.
  • Excellent written and verbal communication skills, with the ability to tailor performance narratives and recommendations to different stakeholders.
  • Proven ability to manage multiple projects and deadlines simultaneously in a fast-paced environment while maintaining a positive, solutions-oriented attitude.
  • Bonus: Experience with ABM platforms, intent data, lead routing/qualification flows, or building multi-channel nurture and retargeting programs.
Benefits
  • medical, dental, and vision insurance
  • basic life insurance
  • mental health resources
  • financial wellness benefits
  • fully paid parental leave program
  • short-term and long-term disability coverage
  • 401(k) plan and company match
  • up to 14 scheduled paid holidays per calendar year
  • up to 80 hours of paid sick leave
  • 20-25 days of paid vacation time annually based on tenure
  • flexible paid time off (PTO)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid media marketingcampaign managementaudience targeting strategybudget pacingcreative testingperformance metricsvendor managementmarketing analyticsdata-driven decision makingcampaign optimization
Soft Skills
attention to detailoperational rigorwritten communicationverbal communicationproject managementsolutions-oriented attitudecollaborationrelationship managementstrategic thinkingadaptability