Greenhouse Software

Senior Product Marketing Manager, B2C

Greenhouse Software

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $141,000 - $189,000 per year

Job Level

Senior

About the role

  • Own MyGreenhouse’s upstream learning agenda (hypotheses, success signals, and experiment roadmap) to validate candidate and employer-side value.
  • Partner with Product to identify pain points, influence the roadmap, and launch features to the market.
  • Define ICPs and segmentation across both sides of the marketplace; build personas/JTBDs tied to clear value drivers and WTP.
  • Craft testable positioning and messaging that differentiates MyGreenhouse for candidates and employers; validate through qualitative and quantitative research.
  • Collaborate with Brand on a distinctive B2C identity and the narratives that will scale once PMF signals are met.
  • Test and learn various GTM tactics using an experimentation mindset, with the plan to build on successes as we scale.
  • Partner with Data Analytics to instrument core learning metrics and ensure decision-quality readouts.
  • Additional projects and responsibilities as business needs require.

Requirements

  • 5+ years of consumer marketing, product marketing, or product/growth strategy experience, ideally with B2C experience.
  • Demonstrated impact in early-stage or “new bets” work (0→1 or 1→n), converting insight into positioning and GTM tests.
  • Experience partnering closely with Product in discovery, building packaging, and driving adoption and retention.
  • Strong storytelling and positioning skills with a bias for creating simple, testable messages.
  • Excellent cross-functional communication skills and the ability to align stakeholders around evidence-based decisions.
  • Analytical mindset - comfortable defining and interpreting activation/retention metrics and experiment outcomes.
  • B2B2C or HR Tech background with familiarity across employer-side recruiting workflows, is preferred.
  • Experience building or marketing technologies that leverage AI (e.g., assistants, ranking/matching, summarization), is a nice to have.
  • Demonstrated ability to own a strategy end-to-end, shape it, earn cross-functional buy-in, and drive it through execution, is preferred.
  • Two-sided marketplace experience (supply/demand strategy, liquidity, cold-start tactics), is preferred.
  • Your own unique talents! Your background has given you a unique perspective and set of transferable skills that aren't always in alignment with a given role - but those are qualities we value at Greenhouse. If you don't meet 100% of the qualifications outlined above, we still strongly encourage you to apply.
Benefits
  • medical, dental, and vision insurance
  • basic life insurance
  • mental health resources
  • financial wellness benefits
  • fully paid parental leave program
  • short-term and long-term disability coverage
  • 401(k) plan and company match
  • up to 14 scheduled paid holidays per calendar year
  • up to 80 hours of paid sick leave
  • up to 20-25 days of paid vacation time annually

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
consumer marketingproduct marketingproduct strategygrowth strategypositioninggo-to-market (GTM) tacticsdata analyticsactivation metricsretention metricsAI technologies
Soft skills
storytellingcross-functional communicationanalytical mindsetstakeholder alignmentexecution strategyexperiment mindsetcollaborationcreativityproblem-solvingadaptability