Lead Green Street’s global demand generation strategy to generate qualified leads, accelerate pipeline velocity, and increase revenue—across paid, organic, and outbound-supported channels
Own multi-channel mix and performance, ensuring we double down on what scales and eliminate investments that don’t
Design, test, and optimize programs using A/B and multivariate experiments to improve conversion, creative, messaging, segmentation, and channel efficiency
Collaborate closely with Product Marketing, Sales, Marketing Ops/RevOps, and Content to bring campaigns to life—including persona-based cadences, landing pages, emails, webinars, and integrated campaigns
Employ a global and regional strategy to deliver high-quality leads and MQL→SQL→Pipeline conversion aligned to each market’s needs
Deeply understand buyers, personas, pain points, and use cases to tailor full-funnel experiences across channels
Continuously audit and strengthen existing demand programs, providing recommendations on where to invest, where to shift spend, and what to sunset—always tied to pipeline-to-revenue outcomes
Partner with Marketing Ops/RevOps to define and monitor funnel KPIs, attribution, performance dashboards, and pipeline diagnostics
Develop passion for our business/products and thorough knowledge of our customer types and their personas, use cases, and pain points to serve as team subject matter expert (SME)

Requirements

6–10 + years of experience in growth marketing or demand generation
Proven ability to architect and optimize multi-channel campaigns (paid, ABM, content, webinars, events, email, website)
Demonstrated experience in partnering with Sales to align targets, qualify leads, and accelerate pipeline
Expert understanding of Salesforce, marketing automation platforms (HubSpot preferred), and enrichment/intent technologies; familiarity with integrations across the GTM stack
Strong analytical and problem-solving skills with experience building dashboards and interpreting funnel performance data
Highly organized, strategic thinker capable of managing multiple initiatives in a fast-moving environment while keeping a strong big-picture view
Experience managing agencies, creative resources, and channel partners
Experience or interest in commercial real estate, financial markets, or B2B SaaS is a plus; we value diverse professional backgrounds.

Benefits

Performance bonus
Benefits (subject to eligibility requirements)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

growth marketingdemand generationmulti-channel campaignsA/B testingconversion optimizationfunnel performance analysispipeline diagnosticslead qualificationcampaign architecturedata interpretation

Soft Skills

analytical skillsproblem-solvingorganizational skillsstrategic thinkingcollaborationcommunicationproject managementadaptabilitycreativitysubject matter expertise