Great Minds

Product Marketing Manager

Great Minds

full-time

Posted on:

Location Type: Remote

Location: District of Columbia • United States

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Salary

💰 $102,000 - $106,000 per year

Job Level

SeniorLead

About the role

  • Build go-to-market strategies that capture market share for existing and new programs in the Literacy portfolio.
  • Partner with Market Research, Sales, and Success to capture, synthesize, and elevate voice-of-customer and voice-of-market insights.
  • Develop customer segmentation models to inform targeting, positioning, and bundling strategies.
  • Partner with the product team to align roadmap priorities with customer needs and adoption cycles.
  • Translate product attributes into clear value propositions, differentiated positioning, and customer-centric, benefit-driven messaging.
  • Support development of pricing strategies and bundles that align with market demand and organizational goals.
  • Ensure consistency of messaging across sales, marketing, and customer-facing channels.
  • Develop and deliver sales training, competitive analyses, product overviews, and collateral to ensure sales teams can effectively position programs.
  • Provide strategic guidance and support for key sales opportunities.
  • Design and execute strategies that increase customer engagement, product usage, and opportunities for renewal.

Requirements

  • 7+ years’ experience in product marketing-related roles, edtech highly preferred.
  • Demonstrated experience in product messaging, go-to-market strategy, and customer segmentation.
  • Experience developing print and digital sales enablement tools (collateral, sampling strategies, etc)
  • Experience marketing to both prospective and current customers.
  • Collaborative mindset with ability to influence across functions.
  • Exceptional communication and presentation skills.
Benefits
  • Professional development opportunities
  • Flexible work arrangements
  • Paid time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
go-to-market strategycustomer segmentationproduct messagingsales enablement toolspricing strategiescompetitive analysiscustomer engagement strategiesproduct positioningbenefit-driven messaging
Soft Skills
collaborative mindsetinfluencing skillscommunication skillspresentation skills