Grazitti Interactive

Account Executive

• Managing and growing a sales pipeline
• Strategic prospecting into key accounts and verticals
• Communicate transparently both internally and externally
• Turn inbound and outbound leads into Search Unify users
• Manage complex sales-cycles including top stakeholders, often presenting to C- level executives the value that Search Unify can unlock
• Make every Search Unify user a satisfied customer, regardless of the deal size
• Collaborate across teams to better focus customer-facing efforts
• Build compelling demonstrations and sales materials

Enterprise Account Executive

Performance Marketing

• Develop, implement, and manage well targeted demand generation programs designed to realize company's business objectives and to meet the growth targets.
• Identify industry verticals, target audiences and develop buyer personas to understand their needs, pain points, and the buying behaviour.
• Build workflow and processes for using AI/ML and Generative AI in Marketing in general and Lead generation in particular.
• Create and manage multi-channel marketing campaigns leveraging the most effective outbound channels, including but not limited to: Content promotion (thought leadership whitepapers, case studies, webinars, e-books).
• Email, drip and lead nurturing campaigns.
• Search engine optimization (SEO) and search engine marketing (SEM).
• Social media promotion.
• Online and offline events (webinars, workshops, industry conferences).
• Account-based marketing (ABM) strategies for key accounts.
• Collaborate with our Inside sales and sales teams for defining lead qualification criteria, ensuring alignment on Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL).
• Manage and optimize lead scoring and lead nurturing processes to efficiently move prospects through the sales funnel.
• Oversee the planning, execution, and optimization of demand generation campaigns.
• Develop the messaging and content that resonates with the target audiences and addresses their specific needs within the professional services context.
• Manage campaign budgets and ensure efficient allocation of resources to maximize ROI.
• Implement A/B testing and other optimization techniques to continuously improve campaign performance and conversion rates.
• Ensure all marketing activities adhere to best practices and relevant regulations.
• Define and track key performance indicators (KPIs) related to demand generation, such as lead volume, lead quality, conversion rates, cost per lead, and ROI.
• Utilize marketing automation platforms and analytics tools to monitor campaign performance, analyze results, and generate insightful reports.
• Provide regular reports on demand generation activities and results to the Marketing leadership and Sales team, highlighting successes and areas for improvement.
• Work closely with the Sales team to ensure seamless lead handoff and alignment on sales and marketing goals.
• Collaborate with the Content Marketing team to develop high-quality, relevant content that supports demand generation efforts.
• Partner with other marketing functions, such as Brand and Communications, to ensure consistent messaging and brand alignment across all initiatives.
• Communicate effectively with internal stakeholders about demand generation plans, progress, and results.
• Manage marketing automation platforms (e.g., HubSpot, Marketo, Pardot) to automate and optimize demand generation processes as needed.
• Work with CRM systems (e.g., Salesforce, Dynamics 365) for lead management and building deeper relationships with customers and prospects.
• Stay up-to-date with the latest trends and best practices in use of AI/ML, demand generation, advances in marketing technology, and in the professional services industry.
• Evaluate and recommend new tools and technologies for increasing effectiveness of demand generation.

Senior Demand Generation Manager

Salesforce Developer

• Architect Salesforce platform end-to-end solutions
• Architect scalable and maintainable solutions
• Evaluate Technology and capability requests
• Expert level of knowledge in multiple technologies or IT disciplines
• A strategic approach to solution design, with proven ability to develop and execute tactical plans to support the strategy.
• Collaborate with business and IT leaders to drive the development of refined business requirements.
• Offer up creative ideas to help meet the business requirements, reducing the number of customizations and increasing automation.
• Architect and document design of Salesforce solutions.
• Transition solution designs to development resources responsible for building the solutions.
• Work with business and IT leaders to educate users on using Salesforce.com.
• Provide technical expertise with Salesforce.
• Provide industry experiences to help improve Salesforce solutions.
• Help to resolve, mitigate issues, and risks as they arise.

Salesforce Solutions Architect

Cloud Engineer

• Work with clients to further their digital marketing through Marketing Cloud usage
• Salesforce Marketing Cloud implementation, configuration, data migration
• Communicate project concepts and outcomes to client project stakeholders
• Content creation using Email Studio or Content Builder
• Strong understanding of digital marketing KPIs

Salesforce Marketing Cloud Architect

• Responsible for managing the marketing automation platform and leveraging its capabilities.
• Work closely with designers, developers, and project managers.
• Implement all programmatic and operational initiatives through the marketing automation platform.
• Manage email marketing program development, including segmentation, testing, and deployment.
• Maintain Marketing Automation integration with CRM and assist in additional platform integrations.
• Analyze campaign performance metrics and distribute findings to the marketing team.
• Define KPIs, create reports, and recommend continuous campaign improvements.
• Conduct A/B testing to enhance productivity and program ROI.
• Support marketing operations initiatives in Marketo and Salesforce.

Demand Generation Manager, Marketing Automation Specialist

• Collaborate with Salesforce Developers, Business Analysts, other Architects and IT subject matter experts
• Partner with functional and internal teams to build consensus
• Analyze and review business, functional, and technical requirements & issues
• Participate in project team meetings and communicate effectively with peers
• Document technical solutions for new projects and integrations
• Design and develop solutions primarily on the Salesforce platform

Salesforce Architect

Software Engineer

• Develop and debug complex new software enhancements for Salesforce projects as part of our Salesforce development team.
• Work on the design and development of applications on Salesforce for leading US customers.

Salesforce CPQ Developer

• Collaborate with Salesforce Developers, Business Analysts, other Architects and IT subject matter experts to advise and solution multiple projects in Salesforce Sales B2B & Retail and Subscription services.
• Partner with functional and internal teams to share information, build consensus, and help ensure work aligns with internal strategic priorities to achieve common goals and determine how best to implement solutions (decisions around declarative vs programmatic vs AppExchange, etc).
• Be a part of IT CRM team and work with the IT and Business Groups to analyze and review business, functional, and technical requirements & issues, design solutions, plan and execute future releases
• Participate in project team meetings and communicate effectively with peers, architects, system analysts, business analysts, project managers, quality control, and across other technology team boundaries, reporting project status as required
• Document technical solutions for new projects and integrations while assisting with the existing technology portfolio through proposing improvements and alternatives
• Design and develop solutions primarily on the Salesforce platform based on business requirements using Lightning web components, Apex, SOQL and other emerging standards
• Support existing integrations between Salesforce and other boundary systems using Salesforce & 3rd party APIs, develop new interfaces as needed
• Document and develop code according to specifications and standards
• Act as an escalation point for technical issues
• Adherence to internal QMS (Quality Management System) procedures & Information Security Controls according to implemented ISMS (Information Security Management System) of the Organization.
• Report immediate Reporting Manager/Supervisor related to incidents, suggestions, issues related to ISMS.

• Working on the design and development of applications on Salesforce for leading US customers
• Develop and debug complex new software enhancements for Salesforce projects as a part of our Salesforce development team
• Report immediate Reporting Manager/Supervisor related to incidents